As we know, WhatsApp is a popular messaging app. In 2021, WhatsApp is the most popular global mobile messenger app worldwide. It has approximately 2 billion monthly active users, outranking Facebook Messenger at 1.3 billion and WeChat at 1.2 billion users.
The reason for the popularity of WhatsApp around the world is that it is free of charge compared to SMS. With a valid phone number and the Internet, people can send messages freely on WhatsApp. Not only text messages but also multiform files.
In developed countries like the US, there are text messaging plans with unlimited SMS messages sending. While in less developed countries like India, there is no such plan. People are charged by the volume of messages they send. Therefore people in these countries choose to use WhatsApp to send messages to each other, for its free of charge.
According to statistics, the open rate of WhatsApp messages is more than 98%.
With a huge audience and a high open rate, WhatsApp is a perfect tool of connection and promotion for business usage.
Advantages of WhatsApp messages compared to SMS messages.
1. Free of charge
With the Internet, you can send unlimited messages to your contacts on WhatsApp. This feature of WhatsApp has won billions of users worldwide.
2. Better interaction (automated reply)
With WhatsApp Business, you can set automated replies to different customer inquiries. You may achieve this function through professional cloud communication platforms with SMS messages. But with WhatsApp Business it is a lot more convenient, although you still need to cooperate with a third partner to use WhatsApp Business.
Considering the fees paid for each SMS message, people will have a better engagement in WhatsApp since sending messages is free there. That's why many mainstream communication platforms have launched WhatsApp solutions for enterprises.
3. Easy connection (without country bound)
In WhatsApp Business, you can send messages to unlimited users in different countries simultaneously. You can put your business WhatsApp ID on your website or Facebook, and people around the world can add your WhatsApp and talk to you directly. In this way, you can get customers around the world.
Through SMS messages, people need to register on your website first. And then you get their contact information. You also need to get additional resource support to send SMS messages to another country. In WhatsApp, you can send messages to another country directly. This feature makes global connection easy and quick. No wonder more enterprises choose to use WhatsApp Business to serve their business.
4. Multiform files and multimedia
In WhatsApp, you can send different types of files, including word, excel, ppt, pdf, audio, video, etc. It supports large file sharing up to 100MB.
Besides text messages, WhatsApp can also support MMS by default.
If you want to demonstrate your products and services to potential customers, you can call up a group chatting on WhatsApp with many people from different countries. Isn't that amazing?
SMS messaging does not support this function.
6. Read receipts and typing indicators
To SMS messages, you will not know whether the receiver has read the messages or not. But in WhatsApp, you will know it.
WhatsApp also supports the typing indicator so you can hold on for a while for the reply.
7. Chat backups
WhatsApp has support for local and Google Drive backups, which can be accessed once you log into your WhatsApp account on any device.
You can store SMS messages on your phone. But once you delete it or lose your phone, the messages are gone forever.
Two different types of WhatsApp Business
1. WhatsApp Business (simple version)
This version is simple. To get a business account, you only need a valid phone number. After applying for an account, you log in and write your business information on it. It has simple auto-reply functions like a leave message or working hours message.
It can only talk to one person on one device. It is suitable for small businesses. And it is free to use.
2. WhatsApp Business (complicated version)
Another version of WhatsApp Business is for big enterprises. It can log in on multiple devices and talk to unlimited people simultaneously.
This version charges money, with a charging model for using it. It can support complicated auto-reply functions. The messages content you send needs to obey the WhatsApp rules.
To use this version, you need to cooperate with a third-party communication platform. WhatsApp only provides the API.
In the foreseeable future, the number of WhatsApp users will continue to increase as more places in the world will have an Internet connection, and SMS messages still cost money. Currently, more and more operators and SMS providers in the world are cooperating with WhatsApp to increase business. As a business owner, you should also participate in this trend, find and serve your customers on WhatsApp. You will be amazed at its power of connection and promotion.