Everyone is doing digital marketing. Whether you are an individual posting your status on social media, or you run a giant enterprise and sell ads online. Digital marketing is a must in nowadays digital world.
Yet, some companies may make mistakes during the transition from traditional marketing to digital marketing. Here in this article, we'll introduce you to the possible mistakes that you might make in your business digitalization journey.
1. You expect a quick return.
Some companies think that if they put in enough money, their company names would appear on the first page of every search engine. Yes, it is possible, yet costly. Few companies would choose a plan like this. The right plan is to put effort constantly into website building and make your website rank on the first page naturally. To achieve this, you need to create a good visual experience, website loading speed, and valuable content so that your website is organically beneficial to readers on the Internet. That's also how search engines value your website and give a ranking.
Therefore it takes time if you want to do good digital marketing. It depends not on one or two good articles or videotapes. It requires constant effort, which is not a short time thing.
2. You don't manage client information.
Some traditional companies may have accumulated many clients but lack client management. In a digital time, data is what fuels the business. Your clients' data will be a treasure if you manage it properly. Clients' groups, attributes, preferences, and shopping habits are all good data sources for companies to design a good marketing strategy and increase sales.
Yet many traditional companies don't realize this fact and the clients' data go wasted. They don't keep the old clients' information in one system. There are risks of old clients being taken away by account managers. Or you put in the hard effort each time you develop a new client.
With a system to store all clients' information, you can group clients and conduct personalized marketing strategies for different client groups. In this way, your marketing campaign can be much more efficient with digital technology. And you need to invest in building a client system for your business. It will be worthwhile.
3. You emphasize quantity more than quality.
It is a common mistake made by many companies. They expect good numbers, yet they ignore the quality of numbers. The number of leads attracted by online ads is huge, yet the sales volume is little. They sell ads in many places, yet the ad quality is not good. They produce many articles each day, yet the article content is not attractive or valuable. They will go nowhere if they emphasize quantity over quality.
As you can see, quality is more important than quantity. If you keep good quality on everything you do, the quantity will grow gradually. But quantity first without good quality, your investment will lead you to nowhere.
4. You spam your clients.
Many companies use emails and SMS messages to spam their clients, expecting more sales. This strategy will hurt your brand in the long run, if you intend to build one.
With digital technology, it is easy to send spam emails and SMS messages to people. Many companies do so for quick money. Yet it is not a long-term strategy. People dislike spam messages, which will damage your brand. If you look for long-term growth, you shall avoid spamming any clients.
Digital marketing requires a long-term effort. It requires constant good content output, a well-planned marketing strategy, and correct operation. To conduct good digital marketing, it is better to avoid the above four mistakes. There are other mistakes you may make. Keep learning during the process, and adjust accordingly. You'll create a good digital marketing campaign gradually.