What Is CPaaS?

What Is CPaaS?

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Published
2022-Apr-29
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 XPrSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication
As cloud services get popular, technology helps build a better business world, where people get connected more and easily. It creates a convenient environment to do business. CPaaS is one of the cloud services that can help your business.XPrSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Definition

CPaaS means Communication Platform as a Service. It is a platform where you can add real-time communication features, for example, emails, SMS, voice, fax, social media, etc. Enterprises can use CPaaS to communicate with clients in real-time.XPrSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication
XPrSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication
Your customers have different preferences on which communication tool they use. Some prefer to use emails, some prefer SMS, some prefer social media like WhatsApp or Skype, and some prefer to call. Imagine if you can use one platform to communicate with clients through different channels. How convenient will it be?XPrSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication
XPrSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication
Usually, a CPaaS provider will provide a platform to enterprise users. Developers from the enterprise will build different APIs to dock the services they need into the CPaaS platform. It can be customized based on the different needs of enterprises.XPrSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Real-time Communication

As a customer, you have to phone a hotline whenever you need to consult something. Imagine now you can have direct video chatting inside a service provider's app. Isn't that amazing? The enterprise that adopts real-time communication will stand out among competitors.XPrSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication
XPrSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication
That's what CPaaS built to achieve: real-time and all-channel communication. A CPaaS platform saves a lot of work than using separate channels on different platforms.XPrSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Benefits

1. Better service

Better communication means better service. Sometimes it is not the product that differs much, but the service. With a CPaaS platform, you have a chance to serve your customers anytime through multiple channels. And you can deploy customer service within one platform, which increases the efficiency.XPrSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

2. Better sales

Better service means better sales. If you can reach the customer quicker than your competitors, you will get more markets. More markets mean more customers. And therefore your sales volume will increase too.XPrSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

3. Better branding

If you can provide quick, attentive service to your customers, your customer will think highly of your brand. In return, they will say good things about you to their friends as word-of-mouth marketing. It will help your branding.XPrSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Pricing

Some people may wonder if CPaaS is this good, it must be expensive. On the contrary, CPaaS service is cost-effective. How so? Because like any other software, it takes time and investment to develop software. But once it is ready, it can be sold out many copies. It is cost-effective so that more enterprises can use it.XPrSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication
XPrSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication
Even though you purchased a CPaaS service, there is much other work you need to do. You need to add more functions to your CPaaS platform, and this job is often done by developers.XPrSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Conclusion

As a trend, omnichannel communication will be adopted by major enterprises soon. CPaaS will be the foundation of it. Before it becomes ordinary, enterprises who adopt this technology will get ahead among peers. It means currently, you still get this opportunity to leapfrog the competition. Are you ready to make the change?XPrSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

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