In a fast-developing digital world, marketing has evolved with time and technology. Now the leading player in the marketing field is mobile marketing.
The below 6 ways are how you can devise a mobile marketing campaign for your business.
SMS Marketing
SMS messaging has been used commercially for quite years. It is a crucial marketing strategy often included in a marketing campaign.
Here are some statistics of SMS marketing in 2021:
What do these data tell us?It indicates even though more than half of consumers would like to receive SMS messages from the merchants, while less than half of merchants are doing so.
It means more merchants shall use SMS messages to contact their customers, no matter what industry they are in.
In other words, merchants can reach a large audience through SMS messages and 90% of which will be read.
The SMS message is a natural marketing tool.
So, if you haven't used SMS marketing yet, we highly recommend you give it a try. Contact BUKA to start your first SMS campaign.
App-based Marketing
Let's look through some data first:
If people like to spend time on their phones, they spend time on all kinds of apps most of the time.
This trend is still growing fastly.
It makes app-based marketing a hot trend now and in the future.
The purpose of marketing is to reach your target customers.
If most people are using apps, it means most of your customers are app users.
Therefore with app-based marketing, you can reach a lot of target customers.
That is why app-based marketing is an essential part of mobile marketing.
In-game Mobile Marketing
The gaming industry has developed hugely during the last two decades. The turnover of the gaming industry of the world in 2020 is larger than the turnover of the music and movie industry combined.
And the gaming industry is also growing very fast.
Let us look through the below data.
Not a small share, right?
There are many ways to insert ads into a game. The cars, the items, the clothes, the daily supplies, the buildings, the food, etc. Developers can design anything in a virtual environment. It is how marketing is done.
If you are in an industry where your target customers are likely to be game players, don't hesitate to invest in In-game mobile marketing.
QR code marketing
QR (quick-response) code is a result of the current fast-speed society. It is a powerful marketing tool due to its all kinds of functions.
With a QR code, you can:
1. Direct customers to a landing page/website
Instead of inputting a long string, a click to scan will lead your potential customers to your website. It saves a lot of work.
2. Dial your business number
Instead of dialing a long number, a click to scan will land a business call to you. How convenient is that?
3. Send a message
You can put important information in a message, for example, an opportunity to opt-in to your SMS campaign or an invitation to have a free treat at your store. It depends on you. And you can attract many customers simultaneously if you show your QR code in front of a large audience. Nice, huh?
4. Send an email
You can also send an email to people who scan your QR code. You can also contain a lot of important information in it.
5. Download apps
There is no quicker way than scanning a QR code to download an app. You can increase the download rate by offering a QR code at the right place.
6. View business location
This QR code can be displayed on your website so that people don't have to search your address on a map. Instead, they can scan your QR code and get the navigation directly and immediately.
7. Direct customers to social media pages
If social media can attract more customers to your business, it is helpful to promote your social media with QR codes.
8. Shopping and E-commerce
Making a payment with a QR code is probably the most useful of the QR code.
Simplifying the paying process can surely stand you out among your competitors.
Location-based marketing
According to the survey, around 46% of all Google searches seek local information. If you want to attract customers to your offline business, you should pay attention to location-based marketing.
Location-based marketing means setting a target radius of your offline store and sending mobile ads, SMS notifications, or special offers to customers within that radius. It could be 5, 10, or other miles radius, as long as it meets your business requirements.
Search ads marketing
Search ads mean the ads displayed in the search engine results pages, on top of the organic search results. When people search a keyword, the search engine will display your brand in the front ranks.
It is a fast way to promote your brand. But it is also expensive, which is charged per click.
It can both attract more customers as well as increase brand exposure.
Conclusion
If you have used many of the above marketing methods, congratulations! You are in the leading place.
If you have used one or two methods, it's fine. You only do what's best for your business.
If you haven't used any one of the marketing methods mentioned above, please choose one and have a try. It is important. Or your business will drown under the data-driven marketing wave.
Go with the flow, and you'll swim farther.
