These 6 Types of Mobile Marketing Methods Will Boost Your Business

These 6 Types of Mobile Marketing Methods Will Boost Your Business

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2021-Dec-27
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In a fast-developing digital world, marketing has evolved with time and technology. Now the leading player in the marketing field is mobile marketing.MwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

The below 6 ways are how you can devise a mobile marketing campaign for your business.MwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

SMS Marketing

SMS messaging has been used commercially for quite years. It is a crucial marketing strategy often included in a marketing campaign.MwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Here are some statistics of SMS marketing in 2021:MwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

What do these data tell us?It indicates even though more than half of consumers would like to receive SMS messages from the merchants, while less than half of merchants are doing so.MwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

It means more merchants shall use SMS messages to contact their customers, no matter what industry they are in.MwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

In other words, merchants can reach a large audience through SMS messages and 90% of which will be read.MwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

The SMS message is a natural marketing tool.MwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

So, if you haven't used SMS marketing yet, we highly recommend you give it a try. Contact BUKA to start your first SMS campaign.MwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

App-based Marketing

Let's look through some data first:MwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

If people like to spend time on their phones, they spend time on all kinds of apps most of the time.MwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

This trend is still growing fastly.MwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

It makes app-based marketing a hot trend now and in the future.MwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

The purpose of marketing is to reach your target customers.MwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

If most people are using apps, it means most of your customers are app users.MwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Therefore with app-based marketing, you can reach a lot of target customers.MwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

That is why app-based marketing is an essential part of mobile marketing.MwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

In-game Mobile Marketing

The gaming industry has developed hugely during the last two decades. The turnover of the gaming industry of the world in 2020 is larger than the turnover of the music and movie industry combined.MwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

And the gaming industry is also growing very fast.MwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Let us look through the below data.MwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Not a small share, right?MwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

There are many ways to insert ads into a game. The cars, the items, the clothes, the daily supplies, the buildings, the food, etc. Developers can design anything in a virtual environment. It is how marketing is done.MwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

If you are in an industry where your target customers are likely to be game players, don't hesitate to invest in In-game mobile marketing.MwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

QR code marketing

QR (quick-response) code is a result of the current fast-speed society. It is a powerful marketing tool due to its all kinds of functions.MwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

With a QR code, you can:MwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

1. Direct customers to a landing page/websiteMwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Instead of inputting a long string, a click to scan will lead your potential customers to your website. It saves a lot of work.MwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

2. Dial your business numberMwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Instead of dialing a long number, a click to scan will land a business call to you. How convenient is that?MwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

3. Send a messageMwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

You can put important information in a message, for example, an opportunity to opt-in to your SMS campaign or an invitation to have a free treat at your store. It depends on you. And you can attract many customers simultaneously if you show your QR code in front of a large audience. Nice, huh?MwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

4. Send an emailMwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

You can also send an email to people who scan your QR code. You can also contain a lot of important information in it.MwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

5. Download appsMwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

There is no quicker way than scanning a QR code to download an app. You can increase the download rate by offering a QR code at the right place.MwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

6. View business locationMwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

This QR code can be displayed on your website so that people don't have to search your address on a map. Instead, they can scan your QR code and get the navigation directly and immediately.MwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

7. Direct customers to social media pagesMwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

If social media can attract more customers to your business, it is helpful to promote your social media with QR codes.MwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

8. Shopping and E-commerceMwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Making a payment with a QR code is probably the most useful of the QR code.MwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Simplifying the paying process can surely stand you out among your competitors.MwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Location-based marketing

According to the survey, around 46% of all Google searches seek local information. If you want to attract customers to your offline business, you should pay attention to location-based marketing.MwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Location-based marketing means setting a target radius of your offline store and sending mobile ads, SMS notifications, or special offers to customers within that radius. It could be 5, 10, or other miles radius, as long as it meets your business requirements.MwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Search ads marketing

Search ads mean the ads displayed in the search engine results pages, on top of the organic search results. When people search a keyword, the search engine will display your brand in the front ranks.MwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

It is a fast way to promote your brand. But it is also expensive, which is charged per click.MwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

It can both attract more customers as well as increase brand exposure.MwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Conclusion

If you have used many of the above marketing methods, congratulations! You are in the leading place.MwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

If you have used one or two methods, it's fine. You only do what's best for your business.MwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

If you haven't used any one of the marketing methods mentioned above, please choose one and have a try. It is important. Or your business will drown under the data-driven marketing wave.MwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Go with the flow, and you'll swim farther.MwlSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

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