As we do sales or marketing, giving cold calls or sending cold emails are what we usually do to get new customers. We do not know the person we are calling. It is how we call it "cold call". Email like this is called "cold email".
There is cold SMS marketing, too. Sending SMS messages to people we don't know is cold SMS marketing.
The SMS marketing campaign can be effective, as people keep their cellphones in front of them all day. According to statistics, more than 90% of people check their SMS messages within 3 seconds.
So, to devise a successful cold SMS marketing campaign, what is the key secret of cold SMS marketing?
It is...your intention.
People don't like to be approached by strangers, especially strangers with a commercial purpose. Therefore, your intention of sending a cold SMS message to people for the first time shall be to start a relationship.
You shall think about these questions: Why shall people reply to your message? What value can you offer them?
You may buy a list of potential customers, but it won't work if you send blast information of your product and service to them.
You need to gain their trust first and then cooperate with them.
If you think about their interests first, you would think: What do they need from me? What value can I provide them?
People care much more about themselves than your product or service.
Next time, when you are about to send cold SMS messages, think hard on these questions:
What values can I provide to them? What can I do for them? What do they want from me?
You'll get to the point gradually.