The Biggest Secret of Cold SMS Marketing

The Biggest Secret of Cold SMS Marketing

Published
2021-Dec-23
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As we do sales or marketing, giving cold calls or sending cold emails are what we usually do to get new customers. We do not know the person we are calling. It is how we call it "cold call". Email like this is called "cold email".V4ZSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

There is cold SMS marketing, too. Sending SMS messages to people we don't know is cold SMS marketing.V4ZSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

The SMS marketing campaign can be effective, as people keep their cellphones in front of them all day. According to statistics, more than 90% of people check their SMS messages within 3 seconds.V4ZSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

So, to devise a successful cold SMS marketing campaign, what is the key secret of cold SMS marketing?V4ZSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

It is...your intention.V4ZSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

People don't like to be approached by strangers, especially strangers with a commercial purpose. Therefore, your intention of sending a cold SMS message to people for the first time shall be to start a relationship.V4ZSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

You shall think about these questions: Why shall people reply to your message? What value can you offer them?V4ZSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

You may buy a list of potential customers, but it won't work if you send blast information of your product and service to them.V4ZSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

You need to gain their trust first and then cooperate with them.V4ZSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

If you think about their interests first, you would think: What do they need from me? What value can I provide them?V4ZSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

People care much more about themselves than your product or service.V4ZSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Next time, when you are about to send cold SMS messages, think hard on these questions:V4ZSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

What values can I provide to them? What can I do for them? What do they want from me?V4ZSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

You'll get to the point gradually.V4ZSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

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