What is a white label product?
According to Wikipedia, a white-label product is a product or service produced by one company that other companies rebrand to make it appear as if they had made it. The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress.
How can text message marketing help your white label business?
1. Find your targeted customer
To do marketing, firstly, you need to find your target customers.
For example, if you are selling young female clothes, your targeted customers are young females. You can go to places where they might be, or attract them to come to you.
In the text messaging field, attracting customers is the norm.
You better have below things: a website and social media. Therefore people can know about you on the Internet without your further assistance.
Text message marketing is doing the marketing through text messages. And you need to get your customers' phone numbers in the right place.
It could be from your website. When new customers want to register, ask for their phone numbers for identity verification.
It could be from your promotion activities. You can hold online or offline activities and invite people to participate. They can register or participate with their phone numbers.
You can get phone numbers by other means. Just use your imagination.
After you build a customer database, you shall get their consent to join your text marketing campaign. Before you get their consent, you're not allowed to send them anything commercial.
2. Devise the right marketing content
a. Group your customers into different categories.
For example, your customers might all be young females. There are still differences that you can make to distinguish them. You can group them according to their races, due to different race groups may have different clothing preferences. You can group them according to their professions. More formal or more casual.
b. Devise the right marketing content accordingly.
There are different marketing occasions, and you need to devise different marketing content.
For instance, when you send text messages to new customers, you can encourage them to buy by offering new customers discounts. If you send text messages to old customers, you can also offer them a discount to reward their loyalty.
It all depends on your marketing purpose.
3. Do the service well
There are after-sale services that you need to do well.
For instance, when a customer makes an order, informing him or her of the logistics status is what you can do for your customer.
Send birthday and festival wishes to your customers.
Inform them of new arrivals and updates.
Let them know timely about their account changes.
And so on.
In all, text message marketing can be a good way to promote your white label products. With a high open-rate, high reach rate, and low cost, text message marketing can be a good help to your business. Give it a try, and see what happens.
