What Is Branded SMS Marketing?

What Is Branded SMS Marketing?

Published
2021-Dec-23
Written by
Share

Branded SMS marketing means sending out SMS messages to build up your brand. Let's firstly get through this definition.UabSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

What is SMS marketing?UabSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

SMS marketing is using SMS messages to do marketing for your business.UabSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Usually, there is an SMS campaign, including different usages.UabSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

1. New product promotionUabSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Introduce your latest business and products to customers in the way they prefer with SMS messages so that people can know more about your business.UabSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

2. Marketing activitiesUabSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

You can send SMS messages to timely reach your customers with festival wishes, periodic promotion, and other preferential activities. In this way, the SMS messages can improve the effectiveness of activities, create more profits.UabSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

3. Order full linkUabSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Send payment care, logistics care, refund care, and other messages to your customers at the key points of the order. So that customers have a good delivery experience while improving the order conversion rate.UabSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

4. Avoid customer lossUabSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Send personalized message alerts to customers when they forget to pay or hesitate after adding products to their cart, to help your prospective customers reconsider their actions and avoid customer loss.UabSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

5. Improve repurchase rateUabSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Send care messages and preferential messages to customers on festivals, members' birthdays, and other time nodes to improve user loyalty and increase the re-payment rate.UabSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Alright, after understanding what SMS marketing can do for you, let's dive into another chapter ofUabSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

How to promote your brand with SMS messages?UabSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

There are 5 steps to do.UabSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

1. Have an online websiteUabSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

It's the Internet age. People search for information online, and they buy things from the Internet either. It is wise to have an online website that introduces clear about your business. So that more people can know about you with a few clicks.UabSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

A website is an introduction to your business. You can save a lot of work by having one.UabSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

2. Build social platformsUabSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Facebook, Linkedin, Twitter, Youtube are all good platforms for you to introduce your business. People hang about on those platforms. They also search for things that interest them.UabSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Nowadays, having all kinds of social media to present your business is a must. Think about it. When people search for your company or product on Facebook, and they couldn't find it. Instead, they find other companies that sell the same things as you do. What a loss will it be?UabSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

3. Create a customer databaseUabSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

A customer database is what makes things tick. To promote your brand with an SMS message, you need customers' phone numbers to send messages to.UabSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

There are many ways to gather customer information.UabSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

a. You can hold online or offline activities to get people's information. In exchange, you offer them some discounts or small gifts.UabSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

b. When people register on your website, it is a way to get valid phone numbers, which you can put into your customer database.UabSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

c. Holding joint activities with other merchants can be another good way to gather potential customers' information. For example, if you are selling toys, you can hold joint activities with stationery merchants. You both share teenage customers.UabSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

4. Build an SMS marketing campaignUabSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

As said in the first chapter, an SMS marketing campaign has various ways to promote your brand.UabSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

a. When a new product has launched, you can send SMS messages to inform your customers. You can even send MMS(multimedia messaging service) to introduce your product, for its impressive effect.UabSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

b. Send festival and birthday wishes to your customers so that they feel good about themselves and your service. In this way, you can build closer relationships with your customers.UabSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

c. If your business includes sending out the product, it is important that you send SMS messages to your customers along with each time node. Your customer would like to be informed about the logistic updates. Your SMS notification service to them is a plus.UabSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

d. When your customer is hesitant to make the payment, send alert SMS messages to them, to push them to take action. There is always a possible loss for their hesitation. Sometimes people just need a push to make a decision, including a purchase decision.UabSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

e. Treat your customers exclusively and differently. To old customers, award their loyalty by offering them a special discount. To new customers, welcome them with a preferential offer. You can always find ways to serve your customers.UabSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Besides the above, there are many other ways to design your SMS marketing campaign. Just think out of the box. And always remember to serve your customers.UabSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Be reminded, all of the above methods require your customers' consent. Make sure you get them before you send anything to your customer.UabSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

5. Send the right contentUabSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Different content for different situations. Your content shall serve each purpose.UabSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Group your customers based on their ages, sexes, preferential things, etc.UabSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Always put the most important information in the front, so that people can know what's it about immediately.UabSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Create a sense of urgency, pushing people to purchase immediately.UabSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Put a link in your message that links to your website, social media, or purchasing page.UabSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Put a call-to-action word at the end, so people will do something after they read your message.UabSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

ConclusionUabSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

SMS marketing can be a good help to your brand promotion, if you use it, smartly. More merchants have adopted this method due to its high open rate, and low cost. Why not have a try? To see how the magic happens.UabSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Related Articles