Branded SMS marketing means sending out SMS messages to build up your brand. Let's firstly get through this definition.
What is SMS marketing?
SMS marketing is using SMS messages to do marketing for your business.
Usually, there is an SMS campaign, including different usages.
1. New product promotion
Introduce your latest business and products to customers in the way they prefer with SMS messages so that people can know more about your business.
2. Marketing activities
You can send SMS messages to timely reach your customers with festival wishes, periodic promotion, and other preferential activities. In this way, the SMS messages can improve the effectiveness of activities, create more profits.
3. Order full link
Send payment care, logistics care, refund care, and other messages to your customers at the key points of the order. So that customers have a good delivery experience while improving the order conversion rate.
4. Avoid customer loss
Send personalized message alerts to customers when they forget to pay or hesitate after adding products to their cart, to help your prospective customers reconsider their actions and avoid customer loss.
5. Improve repurchase rate
Send care messages and preferential messages to customers on festivals, members' birthdays, and other time nodes to improve user loyalty and increase the re-payment rate.
Alright, after understanding what SMS marketing can do for you, let's dive into another chapter of
How to promote your brand with SMS messages?
There are 5 steps to do.
1. Have an online website
It's the Internet age. People search for information online, and they buy things from the Internet either. It is wise to have an online website that introduces clear about your business. So that more people can know about you with a few clicks.
A website is an introduction to your business. You can save a lot of work by having one.
2. Build social platforms
Facebook, Linkedin, Twitter, Youtube are all good platforms for you to introduce your business. People hang about on those platforms. They also search for things that interest them.
Nowadays, having all kinds of social media to present your business is a must. Think about it. When people search for your company or product on Facebook, and they couldn't find it. Instead, they find other companies that sell the same things as you do. What a loss will it be?
3. Create a customer database
A customer database is what makes things tick. To promote your brand with an SMS message, you need customers' phone numbers to send messages to.
There are many ways to gather customer information.
a. You can hold online or offline activities to get people's information. In exchange, you offer them some discounts or small gifts.
b. When people register on your website, it is a way to get valid phone numbers, which you can put into your customer database.
c. Holding joint activities with other merchants can be another good way to gather potential customers' information. For example, if you are selling toys, you can hold joint activities with stationery merchants. You both share teenage customers.
4. Build an SMS marketing campaign
As said in the first chapter, an SMS marketing campaign has various ways to promote your brand.
a. When a new product has launched, you can send SMS messages to inform your customers. You can even send MMS(multimedia messaging service) to introduce your product, for its impressive effect.
b. Send festival and birthday wishes to your customers so that they feel good about themselves and your service. In this way, you can build closer relationships with your customers.
c. If your business includes sending out the product, it is important that you send SMS messages to your customers along with each time node. Your customer would like to be informed about the logistic updates. Your SMS notification service to them is a plus.
d. When your customer is hesitant to make the payment, send alert SMS messages to them, to push them to take action. There is always a possible loss for their hesitation. Sometimes people just need a push to make a decision, including a purchase decision.
e. Treat your customers exclusively and differently. To old customers, award their loyalty by offering them a special discount. To new customers, welcome them with a preferential offer. You can always find ways to serve your customers.
Besides the above, there are many other ways to design your SMS marketing campaign. Just think out of the box. And always remember to serve your customers.
Be reminded, all of the above methods require your customers' consent. Make sure you get them before you send anything to your customer.
5. Send the right content
Different content for different situations. Your content shall serve each purpose.
Group your customers based on their ages, sexes, preferential things, etc.
Always put the most important information in the front, so that people can know what's it about immediately.
Create a sense of urgency, pushing people to purchase immediately.
Put a link in your message that links to your website, social media, or purchasing page.
Put a call-to-action word at the end, so people will do something after they read your message.
SMS marketing can be a good help to your brand promotion, if you use it, smartly. More merchants have adopted this method due to its high open rate, and low cost. Why not have a try? To see how the magic happens.