As a customer, you must have received many commercial text messages on your phone. Yes, the role of text messages has been transformed from a communication tool to a promotion tool.
As a promotion tool, text messages have many intrinsic advantages.
1. High reach rate
The reach rate of text messages on the phone is high. Emails could be rejected by the receiver. But text messages could not possibly be rejected by the receiver if you are not sending disturbing content.
2. High open rate
As a cellphone owner, you would check most of the text messages you receive, if not all of them. You don't need to install any additional app to receive text messages. And if there is a message, you would read it. If you are like this, so do other people. This is what makes the open rate of text messages high.
3. Low cost
Compared to other promotion methods, like advertising, the cost of a text message promotion is low, especially if you send a lot of them. The cost of sending text messages is decreasing with the increase of the sending amount.
As a merchant, you can use text messages for these promotional purposes.
1. Birthday wishes
You can send birthday wishes to your customers, making people feel warm and remembered. The distinguished feeling is the key. The text message you send shall be with heart.
2. Festival blessings
Festival blessing is another way to make the relationship of you and your customers getting closer. People like good things happen to them.
3. Upcoming events
If you are going to organize a promotion event, you can text your customers in advance to invite them to come. You can even send invitations to new people, who may become your customers after participating.
When there is a discount on items that people put in the shopping cart, you can text them to inform them about the discount. According to statistics, the purchase rate is higher after people receiving such a message.
5. New products
You can use text messages to inform new products to your customers. Some people may be interested in a particular series of products. If they see your message, they may come and shop.
6. Arrival notice
If people want to buy something and there is a lack of supply, you can send text messages to inform them of the arrival.
7. Members benefits
If there is a member system in your business, you can send text messages to tell your members about the benefits. For example, it can be a small gift for them to get, a discount within a certain period, or a limited edition.
There are many other promotion purposes you can do with text messages. Just do them with heart. Your customers are people you build good relationships with. Text messages can play a good role in your promotion campaign.