Have you heard of SMS marketing?
Is it hot?
Lots of people on the planet own a cellphone, whether it is a smartphone or not. SMS marketing can be very effective in all sorts of industries and businesses.
This article will introduce this hottest marketing method in the current world.
What is SMS marketing?
SMS means short message service. The SMS message is equal to the text message, which you send and receive on your cellphone.
SMS marketing means using SMS messages to do marketing for your business. If you have many customers, your SMS marketing sends large amounts of SMS messages to them.
The advantages of SMS marketing
High conversion rateSMS message sounds like an old game. Yet, SMS marketing is still powerful with a high conversion rate. Most people respond to SMS messages within minutes.
Low-costSMS marketing can reach thousands of people in an instance. Compared to billboards, television ads, mobile ads, the cost of SMS marketing is low.
High reach rateAccording to statistics, more than 5 billion cellphone users around the world. The average cellphone user checks their devices 63 times a day. The reach rate could be as high as more than 90%.
What is bulk SMS marketing?
Bulk SMS marketing means sending bulk SMS messages to your customers. SMS gateway achieves this. You can refer to this article to know more about SMS gateway:
[The Thorough Introduction of SMS Gateway]
What is an SMS marketing campaign?
It is to send bulk SMS messages to a large scale of people for marketing purposes. It could be sales promotion, upcoming events, product discounts, etc.
How to build an SMS marketing campaign?
There are 5 steps to build a successful SMS marketing campaign.
1. Build a customer database
You need to gather valid customer information to build a customer database. This customer database is the foundation of your SMS marketing campaign.
You can use a variety of ways to get customer information. It could be from the registration of your websites, a promotion event you hold, or some other sources.
2. Get consent from your customers to join your marketing campaign
You need to provide high-quality content. So people are willing to join your marketing campaign. It could be delicate pictures of your products. Or the knowledge of your products, special offers or discounts. It could be anything related, fun, and practical.
People receiving your marketing campaign feel good about your brand and your products.
3. Establish triggers
The triggers are time nodes to send the SMS campaign. Whether after the customers finish shopping, inputting a keyword, or signing up on your website. At the triggers you set, the SMS marketing campaign will send the right content to the customers.
4. Prepare the right content for different triggers
A discount offer could draw a potential customer to buy. Promotion activities and free offers can attract people to know more about you. In a word, your content must be attractive enough to trigger their actions. Please also combine the standards in the second step.
5. Realize your promises
Yes, you put your words to people so far, and they believe you and engage with you. Fulfill the things you promise them and build good relationships with them. It is essential to create a good reputation for your brand.
Having come this far, do not let the last step destroy you. And do not promise anything that you could not fulfill, or it can damage your brand. People would feel cheated if you do not realize your promise.
3 advice about the SMS marketing campaign
Treat your customer like a friendConnect with your customers like you are friends. You won't ask your friends to buy this or that.You won't send promoting notifications to them. Instead, you will think for your friends and care for their feelings.
So, you want them to be happy, and you want them to feel good and comfortable. When they are not satisfied or not happy, you care and solve their problems. And they will always turn to you when they need your service.
Use SMS marketing campaign with other mediaSMS marketing campaigns alone is not enough. Different media has different features and advantages. Email marketing is free, with long text and lots of information. Social media are a window for you to promote your company and products. It is also a platform to communicate with your customers online. For SMS marketing, you can reach your customers in the closest way.
Start nowRunning an SMS marketing campaign requires little digital literacy. You can get set-up up fast, and you can also learn the basics in less than 30 minutes! Most people are familiar with and understand how texting works. Start now and make it happen.
The SMS marketing campaign for small & mature businesses
Small businessAs a small business owner, you want to find a way to let more people know about your brand. You can use an SMS marketing campaign to help you.
All you need to do is to find a reliable SMS marketing platform. They will design an SMS marketing campaign to reach your potential customers. Some of them may also provide you with the phone numbers of potential customers. All you have to do is to find the service that can help you best.
Refer to this article to know more about SMS platforms:
[Top SMS Marketing Platforms]
Mature businessYou have a mature business and a mature brand. There are already many people who know about you. How can SMS marketing help you? Well, SMS marketing can let you keep close relationships with your customers. You can greet them. You can communicate with them, ask about their needs, introduce new events, or recommend products. With a text message campaign, there is a lot you can do for your customers.
Conclusion
SMS marketing is effective. Most of the merchants have adopted it. Don’t hesitate. Try and test yourself.
Our SMS marketing platform BUKA has been engaged in the foreign telecommunication business for 15 years. It has cooperated with hundreds of telecommunication operators in Southeast Asia, the Middle East, Southeast Asia, North Africa, and other regions around the world.
Find us more here: [BUKA].
