Multimedia message notification, also called MMS notification, is an improved version of SMS notification, meaning the short message service notification.
The difference between MMS and SMSContent
SMS messages can only send plain text, and within 160 characters for each message. Besides text, MMS messages can also send pictures, voice, and video tips. And there is no limitation on the length of the MMS message. Therefore, the content of MMS messages is much more attractive than SMS messages, which have far better marketing effects.Cost
An SMS message is very cheap compared to other marketing methods, while an MMS message can be expensive compared to an SMS message. The direct reason is that an MMS message contains much more data than an SMS message. Generally, the cost of an MMS message is around four times of an SMS message. That means, with the same budget, you can send four SMS messages or one MMS message. That also means, you can reach four people through SMS messages, or you can reach one person through MMS messages.
When to use SMS and MMS messages?
Since an SMS message has a call to action function, sometimes there is no need to use an MMSmessage. For example, when a merchant wants to reach more potential customers, an SMS message campaign will be better since the customer base is huge, and an SMS message is enough to trigger people to take action.
So, when do we use MMS messages?
MMS messages have better effects when used for specific occasions and industries. For example, Disneyland can send MMSmessages to its members, showing attractive, happy, and colorful images or videos so that the receivers can feel directly and be attracted to it. Just like the saying, “A picture is better than a thousand words.”
Or if you are the owner of a restaurant, you can send delicate photos of the delicious food you provide to the members of your restaurant. If you are selling jewelry, you can send delicate photos of your shining earrings or necklaces.
If properly used, MMS messages can boost sales due to their attractiveness.
Merchants send notification messages to notify the user of company news, product updates, new upcoming events, or some changes to the user’s account. With MMS messages, the notification can be more vivid and attractive. The MMS products updates can better demonstrate the beauty of the product. The MMS events introduction can be more vivid with a colorful photo showing the site.
Currently, the MMS message is not as popular as the SMS message. The main reason is the cost. Most of the time, SMS messages can fulfill the demand of the marketing campaign. Most merchants choose to save the budget from the MMS messages and use it to enlarge the SMS marketing campaign.