Introduction of Multimedia Message Notification

Introduction of Multimedia Message Notification

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2021-Dec-23
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Multimedia message notification, also called MMS notification, is an improved version of SMS notification, meaning the short message service notification.tjkSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

The difference between MMS and SMStjkSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Content

SMS messages can only send plain text, and within 160 characters for each message. Besides text, MMS messages can also send pictures, voice, and video tips. And there is no limitation on the length of the MMS message. Therefore, the content of MMS messages is much more attractive than SMS messages, which have far better marketing effects.tjkSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Cost

An SMS message is very cheap compared to other marketing methods, while an MMS message can be expensive compared to an SMS message. The direct reason is that an MMS message contains much more data than an SMS message. Generally, the cost of an MMS message is around four times of an SMS message. That means, with the same budget, you can send four SMS messages or one MMS message. That also means, you can reach four people through SMS messages, or you can reach one person through MMS messages.tjkSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

When to use SMS and MMS messages?tjkSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Since an SMS message has a call to action function, sometimes there is no need to use an MMSmessage. For example, when a merchant wants to reach more potential customers, an SMS message campaign will be better since the customer base is huge, and an SMS message is enough to trigger people to take action.tjkSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

So, when do we use MMS messages?tjkSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

MMS messages have better effects when used for specific occasions and industries. For example, Disneyland can send MMSmessages to its members, showing attractive, happy, and colorful images or videos so that the receivers can feel directly and be attracted to it. Just like the saying, “A picture is better than a thousand words.”tjkSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Or if you are the owner of a restaurant, you can send delicate photos of the delicious food you provide to the members of your restaurant. If you are selling jewelry, you can send delicate photos of your shining earrings or necklaces.tjkSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

If properly used, MMS messages can boost sales due to their attractiveness.tjkSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

MMS notificationtjkSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Merchants send notification messages to notify the user of company news, product updates, new upcoming events, or some changes to the user’s account. With MMS messages, the notification can be more vivid and attractive. The MMS products updates can better demonstrate the beauty of the product. The MMS events introduction can be more vivid with a colorful photo showing the site.tjkSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

ConclusiontjkSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Currently, the MMS message is not as popular as the SMS message. The main reason is the cost. Most of the time, SMS messages can fulfill the demand of the marketing campaign. Most merchants choose to save the budget from the MMS messages and use it to enlarge the SMS marketing campaign.tjkSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

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