SMS notification is a short text message that businesses or governmental organizations send to people to inform them about news, updates, emergencies, etc., that are relevant at a given time.
Benefits of SMS notification:
High receiving rates.
Nowadays people spend lots of time spent with cellphones every day. This means there is a great chance that people will check the message they receive. High opening rates. SMS open rate is higher than email. According to statistics, over 95% of SMS notifications are being opened.
Fast reading rates.
According to statistics, people read an SMS notification within five seconds after receiving it. Better reaching rates. There are still many regions on the earth that are not covered by the internet. Due to this reason, messages from internet channels may not reach the person in time. SMS notifications are independent of users’access to the internet, which means that customers can be reached whenever their phone is on.
Hyperlinks can be added in SMS notifications that enable merchants to encourage people to visit their websites. Better customer service. In some cases, people expect to receive SMS notifications from a brand, like new promotion events, shipping details, order status updates, etc.