What is an SMS campaign?
An SMS Campaign is a means of business marketing that enables merchants to interact with their customers via text. Both as good marketing campaign ways, SMS campaign has a lot in common with email campaign. Since people mostly use text messages to communicate with their friends and families, an SMS campaign is often more personal than email.
Although SMS campaigns have limitations on visuals and character count (up to 160), this marketing method is faster and more effective so far.
How to do an SMS campaign?
a. First of all, you have to find an SMS marketing provider.
b. Then you need to work out a well-written marketing text message.
c. You also need to have a list of phone numbers of your targeted customers.
You could solely use SMS campaigns to deliver critical and time-sensitive messages at every step of serving a customer. However, experience shows that short text messages are the most effective when combining them with other communication methods, for example, email, Facebook, Instagram, etc.
There is a great saying by Stephen King: “Sooner or later, everything old is new again.”It fits the SMS campaign well. For more than three decades, SMS messages have been used for marketing, but only in recent times, they have become merchants’choice of promotion and marketing method.