What is SMS marketing?
SMS marketing is sending promotional or transactional messages for marketing purposes using text messages (SMS). These messages are mostly meant to communicate time-sensitive offers, updates, and alerts to people who have consented to receive these messages from the merchants.
Why is SMS marketing effective?
a. Large user base of Smartphones: SMS is an excellent way to reach customers directly. By including a hyperlink in their text, merchants can engage with their customers more and often.
b. Works best with email marketing: Email and SMS marketing work best together. Merchants can use SMS to send instant and short notifications, meanwhile, email contains more long-form content.
c. High engaging rates: With 90% of SMS messages read within 3 minutes of receiving them, SMS engagement rates are extremely high compared to email. This makes SMS very helpful in delivering critical information to the users.
d. Best choice for emerging markets: If a merchant is trying to operate in countries where wi-fi is less common and data is expensive, SMS is a much better channel to communicate information with the users.