Let’s Know About SMS Marketing

Let’s Know About SMS Marketing

Published
2021-Dec-23
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What is SMS marketing?aLOSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

SMS marketing is sending promotional or transactional messages for marketing purposes using text messages (SMS). These messages are mostly meant to communicate time-sensitive offers, updates, and alerts to people who have consented to receive these messages from the merchants.aLOSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Why is SMS marketing effective?aLOSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

a. Large user base of Smartphones: SMS is an excellent way to reach customers directly. By including a hyperlink in their text, merchants can engage with their customers more and often.aLOSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

b. Works best with email marketing: Email and SMS marketing work best together. Merchants can use SMS to send instant and short notifications, meanwhile, email contains more long-form content.aLOSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

c. High engaging rates: With 90% of SMS messages read within 3 minutes of receiving them, SMS engagement rates are extremely high compared to email. This makes SMS very helpful in delivering critical information to the users.aLOSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

d. Best choice for emerging markets: If a merchant is trying to operate in countries where wi-fi is less common and data is expensive, SMS is a much better channel to communicate information with the users.aLOSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

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