text message marketing solutionsallow you to send mobile SMS for marketing reminders, sales events, coupons, discounts, announcements, notifications, etc.
Compared with other forms of advertising, group SMS messaging has become the first choice for companies to enhance their brand image and reduce operating costs due to their convenience and speed, low cost, stable channels, high delivery rate, wide coverage, instantaneous transmission, and basically not limited by time and region.
1. Targetmessage marketingactivities
A good positioning of marketing activities helps to clarify the purpose of SMS marketing, accurately and effectively convey information to customers, and allow customers to understand the content of the information in a short period of time.
2. Refine the user's point of purchase of the product.
Combining the positioning of text message marketing activities and the different needs of segmented user groups, text marketing activities need to refine the user's purchase points, also known as touch points.
3. Determine the target user list
There are two aspects to determining the target user list:
(1) Obtain marketing user data sources.
(2) Do some data mining, sorting out the list ofyour target customers. According to the characteristics of target users, data mining technology is used to filter out target user lists suitable for different purchasebehavior.
4. Determine the content of the mass distribution.
(1) Highlight the key points and be concise and concise. The first sentence is the top priority of the entire text message, which is very penetrating for users.
(2) The content of the short message is less than 70 characters.
