Text messages can be a convenient and efficient method for marketing. In the real estate industry, text messages can play many roles in terms of marketing. Let’s see how text marketing can help the real estate industry.
1. A single message gets the information of a property.
When there are properties on sale, there usually will be an advertisement board on the site. Text messaging can play its part as a reminder on the board: Send “Property” to 12345 for more information. In this way, people who see this advertisement can get more information about the property without the accompany of an agent. Meanwhile, the agent doesn’t have to introducethe whole day in person or through the phone. Only a single text message saves a lot of work.
2. Get potential buyers by sending bulk text messages.
The text marketing campaign can be simple or intelligent.
The simple method is to send bulk SMS messages to a large group of people. For example, send property information to the neighborhood. Or send an advertisement to people in a rich commercial zone.
The intelligent method could be more data-driven. It may relate to data analysis on the internet. For instance, people who click the real estate advertisement on the internet, thatproperty agency could send text messages to these people automatically, asking for information or introducing their businesses or properties.
3. Use MMS to lure customers.
With a text introducing the property information, with a shining picture showing the property, it is much more attractive to people who receive an MMS message than a plain text message. People are visual-oriented. What advertises more than a real and beautiful picture of the property?
4. Gather customers’ information.
Interactive text messaging can be used in the real estate industry to gather information. For example, the first message sent to the potential buyer could be: “Hello, we have a small villa with eight rooms and two floors. The location is at St. Joan, #31. Please reply with your name, and our agent will help you with the purchasing.” If people reply to this message, it means they are highly interested in purchasing.
There are many more usages that text messaging plays in the real estate industry. You can cooperate with professional SMS platforms to get more text marketing methods. Using properly, text messaging can be very effective to assist and boost real estate business, with its cheap cost.
