As a merchant, have you ever used SMS marketing for your business? With more than 5 billion people on the earth owning a cellphone, SMS marketing is naturally a brilliant marketing method.
People check their phones all the time.
You can guess a few scenarios yourself. Use SMS messages to communicate with customers, to update news to the customers, to set up a poll with them, and simply, to greet them.
It’s never useless if you make meaningful contact with your customers.
Many merchants provide good products and services to their customers, but they fail to keep close and good relationships with them. If you did right, your customers would sell for you.
SMS messaging is a brilliant marketing way, since people don’t have to install additional apps to receive SMS messages. Their cellphones are natural your message receivers.
So, you decide to use SMS messages to do the marketing. How much does it cost, you may wonder.
Well, it’s...quite cheap.
Let’s say, you have 1000 effective customers, and you want to send every one of them 10 messages each month. Take Twilio’s service for example. For local numbers in the US, they charge 0.0075 dollars for each message. That’s 75 dollars each month for you in total.
Not bad, huh?
You do not want to send them exceeding 10 messages, since too many commercial messages can seem disturbing.
What about 10000 customers? It will be 750 dollars a month. To a large company, it is still a small budget.
You can even reach people outside your existing customers, like your potential customers. It is SMS marketing, and you can almost reach anyone who has a cellphone.
SMS marketing is powerful, yet very cheap.
Even though SMS messaging is a good marketing method, it is the best marketing strategy that combines email marketing, SMS marketing, and social media.
In today’s technology age, companies must have a thorough marketing strategy to compete in the market, and fortunately, you can do business all around the world.