What is an SMS drip campaign?
Just imagine a faucet, with water slightly dripping. There is a bucket under the faucet to contain the dripping water. With the necessary amount of time, the bucket would be full of water.
An SMS drip campaign is the same principle, except the water here is the content. An SMS drip campaign sends a small number of SMS messages to the customers regularly, at a specific time, for a long term, just like dripping water. In the end, the customers are successfully converted.
The process of an SMS drip campaign
First, you need to build a customer database, so that an SMS drip campaign can be more effective on a larger audience.
Second, you need the customers' consent to join your marketing campaign. To get people willing to join your marketing campaign, you must provide high-quality content. It could be delicate pictures of your products, the knowledge of your products, special offers or discounts. It could be anything related, fun, and practical. In this way, people receiving your marketing campaign feel good about your brand and your products.
Third, you need to establish triggers. It could be after the customers finishing one shopping, inputting a keyword, or just signing up on your website. At the triggers you set, the SMS drip campaign will send corresponding SMS messages to the customers.
Fourth, you need to prepare the right content for different triggers. For example, a discount offer could draw a potential customer to buy. Some promotion activities or free offers can attract people to know more about you. In a word, your content shall be attractive enough to trigger the customers' actions and also combine the standards in the second step.
Fifth, you need to realize your promises. Yes, you put your words to people so far, and they believe you and engage with you. Just fulfill the things you promise them and build good relationships with them. It is an essential way to create a good reputation for your brand. Having come this far, do not let the last step destroy you. And do not promise anything that you could not fulfill, or it can damage your brand. People would feel being cheated if you do not realize your promise.
Conclusion
An SMS drip campaign can be as simple as yes or no, or it can be as complex as a marketing machine. You decide how it bases on your business needs. An SMS drip campaign can be cost-friendly since SMS messages are cheap. What is the key is how you design your SMS drip campaign. Just design it with heart, with true care for your customers, and your business could thrive with a good SMS drip campaign.
