You may not bring a computer with you, but you must have a cellphone with you. According to statistics, more than 5 billion people in the world are equipped with a cellphone. Regardless of whether the cell phone is smart or not, they all can do one thing: receive text messages. That’s why text message is a born marketing tool for all kinds of merchants.
What is text marketing?
Text marketing is using text messages to do marketing. For example, sending event-related text messages to new potential customers, sending product-related text messages to existing customers, sending greeting messages to all customers.
You can also send messages to do a survey, to know more about your customers, to let them know more about you. Brand building is not only selling, it can be communicating with your customers, building really organic relationships with your customers, and be in a mutually beneficial way with each other.
How to do text marketing?
As a merchant, if you choose to do text marketing, it is important that you follow the below steps.Find out the areas you would like to do the marketing. It could be different districts in one city, it could also be in different countries. You need to figure out the targeted marketing areas.Choose an SMS cooperator. Text marketing is sending bulk text messages to targeted phone numbers. You need a company to do this job for you. Whether you are a small store that you can send the messages by yourself, or you’re a big organization that you need professionals to send the messages for you, you need a cooperator.Determine the cooperating way. If you are a small store and you’re confident that you can manage all the customers on your own, you just need to buy equipment and solutions from an SMS provider, and you can operate on your own. If you are a big organization that you need to send hundreds of thousands of bulk text messages to your customer, the work is huge and you need an SMS provider to send them for you.Gather the customers’ information. An SMS company can send text messages for you, but they can’t provide customers’ information to you. You need to gather the information. Some SMS providers can provide related customers’ information, as a marketing solution. You need to figure out the services provided by different SMS providers.
Text marketing can be both an effective and cost-friendly marketing method, no wonder it has gotten so popular around the world. You must have received text marketing messages of many types, encouraging you to consume, to engage, to know more about them. You know the power, don’t you?