For good SMS marketing, a good customer database is essential. A good customer database means that you shall do your marketing on customers giving consent to send them your marketing SMS messages. The consent indicates that customers are interested in your products or services, making them better targeted thus increasing your marketing efficiency.
So, how to get a good customer database?
There are three ways to get a high-quality customer database.
The original customer database of the company gathers from the beginning. It can be from the providers, clients, or professional contacts accumulated over the years. It can be obtained from any channel during the business operation process, personally and professionally, through social media or website, etc.You can use professional data gathering method to obtain target customer data. For instance, you can cooperate with professional data managing platforms, using software or AI technology to get the targeted customer data. In this way, there will be a service cost, but it will be efficient.You can cooperate with other websites to co-register on your website. In this way, the websites you cooperate with share the same customers' database with you. When the customers register for their websites, these customers can also choose to or must register for your websites.
Some regulations or laws forbid merchants to send SMS messages to people randomly. To send SMS messages to people, you must get the customers' permission to do so. When people permit to receive SMS messages from you, they are interested in your business somehow, or they would reject it from the beginning.
After a good customer database, it is essential to manage them well and make good use of it. There are below steps that you might consider.
Sort out the customer types. There are different standards that you can use to sort out your customer types. It can be the frequency of interacting, activities participating, or shopping. It can also be the area difference, business relevance, or consuming amount.Make different marketing strategies according to different customer types. For customers having closer relationships with the company or the product, you can provide them more favorable offers. You will know their consuming habits better, and they recognize your brand more. To those new customers who are not familiar with your brand yet, you can send them more information.Analyze the results. You have sorted out your customer database based on your company standard, and you make marketing strategies accordingly. It is time for you to analyze the effect of your marketing strategy. How many of your SMS messages are opened? With how much time? How much is the retention rate? How does the marketing strategy increase your sales? Many data can be analyzed.Adjust your marketing strategy. After the above three steps, you are now clear about the marketing results you get, and the good and bad effects, and the possible reasons that might cause the bad effects. It’s time to adjust your marketing methods and make them better serve your business.
First, to get a good and effective customer database. Second, to make a good marketing strategy. To do these two jobs well, it takes time to accumulate and adjust for the better. Just have patience, and your business will surely flourish.