The text messages we receive on our phones will be displayed on the screen. We can check them whenever we’re convenient. To show text messages we only need some clicks.
There is another kind of message that we receive on the phone, it’s called push notifications. This type of message is triggered by the apps you download. You don’t necessarily need to open the app to receive push notifications. The app can send you push notifications with or without the app's opening. The content of push notifications is mainly short updates or reminders of the apps. However, push notifications of apps can only show one time and disappear. It can also be missed if many notifications are being sent without being read.
Compared with push notifications, text messages can be stored forever within the phone and you can access them anytime. The length of text messages is also longer than the push notifications, which can contain more information. The sending of text messages does not require additional app downloading. It’s a simpler and more direct communicating method.
These two types of messages have their features. Push notifications are more convenient and cost-friendly for apps to keep a close connection with the customers. Text messages are better for advertising and business expansion.