SMS text messages have been invented in 1984. Nowadays, more than 5 billion in this world are equipped with a cellphone, and this device has become a perfect tool for all kinds of merchants to communicate with them. In this way, the SMS text message has become the best marketing choice with its easy operating and cheap features.
For merchants big or small, the SMS text message is a great marketing strategy for the below reasons.
a. High reach rate.
According to statistics, more than 98% of SMS messages will be successfully delivered to the recipients. This rate is far higher than other marketing methods, for example, emails.
b. High open rate.
According to the survey, more than 90% of people will open and read the SMS message within several minutes they receive it. Since people are so close to their phones, it is natural for them to read through text messages sent to and displayed on the phone.
c. Cheap cost.
SMS text messages are very cheap. You can reach tons of people in a very close way and it only costs you very little. That’s why SMS text message marketing strategy is not only a good choice for big businesses, it is also a good choice for new and small businesses.
d. High conversion rate.
Since SMS text message is cheap and convenient, you can keep doing SMS text marketing according to your needs. And eventually, more people will be interested and know about you.
