As a merchant, before texting a customer, it's crucial that you first get their consent. The word “opt” simply means to “make a choice.” So, an opt-in means that the recipient is choosing to subscribe to your texting communications. In other words, they consent to receive your text messages.
The SMS opt-in can happen through the web or the app, or simply through text message. We all know that SMS messaging is a great way for merchants to serve, connect, and communicate with their customers. But before they do SMS messaging, they need to get approval from the customers. SMS opt-in is an opt-in method using text messages.
According to the statistics, around 50% of websites worldwide were accessed from mobile devices in 2017. And this number is increasing year by year. The merchants create the best user experience for website visitors. They optimize websites for mobile users, develop mobile apps, promote their products, and reach customers via text messaging.
SMS is another powerful marketing channel to use. It's even more effective than email marketing, which is proved by the fact that the SMS open rate reaches 98%, while the email open rate makes up 20%. Indeed, there are many reasons to explain this, but to find out the most significant one, answer the simple question, “When you receive an email and an SMS, what message would you prefer to open the first?”
SMS, right? People find it to be a more personal way of communication when email inboxes can filter advertisements and spam. Take that seriously and don’t fall into the ranks of marketers who neglect privacy laws. To reach your clients via SMS, make sure that you have their clear permission, which is an SMS opt-in. Remember, your messages will be more relevant to the audience if they express the desire to hear from you.