Text campaign is a marketing method that mainly uses text as the media. It can contain emails, SMS messages, social media, etc. When you use different channels for your marketing campaign, you need to have different kinds of text content. All these marketing channels with different text content combined can be called text campaigns.
When you start a new business, you often wonder how to do marketing and promoting so that more people would know about your business and become your customer. So you thought about text campaign, to use different marketing channels. The good news is that a text campaign is not expensive, which is very suitable for small businesses.
a. Emails. Sending emails to people has become a traditional marketing method, only that people nowadays checking their emails less often, compared to 10 years ago, when the internet just come up and was still a novel thing. According to the data, the chance people check an email is around 50%.
b. SMS messages. Sending SMS messages to people has already become a must in today’s business world. Big or small businesses nowadays use SMS messages to connect with customers, to serve them, to sell to them, and to communicate with them. According to the data, the chance people check their SMS messages is as high as 90%.
c. Social media. This is a free marketing method, a good marketing start, and you can have a chance to show the world your products or services. However, as millions of businesses on different social media, it is hard for your new business to stand out. You may need to buy some advertisements or do some promoting campaigns on social media.