With almost everyone has a cellphone to send and receive text messages, text message marketing has been an effective marketing method adopted by merchants worldwide, regardless of of the company size. It can be a huge company like KFC or Apple or a small company like a startup.
It falls in line with other promoting channels like email or social media marketing campaigns. The latter requires your potential clients to navigate to some other corner of the device-like either their inboxes or into their social media accounts, but with text messages, it’s not a stretch to think that the recipients do not need to go somewhere. It is a direct line to potential customers.
text messages can be easily scheduled to send to your targeted audience, which drives more demands and revenues. Studies have shown this form of digital marketing reaches more customers, which results in remarkably higher responses and open rates than other solutions like a phone call, email newsletter, or social media marketing.
According to the statistics, an average text message is read in less than 5 seconds and receives a response in 90 seconds. 99% of SMS messages are always read.
Companies can use text message marketing services for below purposes.
· Promotions· Branding· Event notification· Product updates· Building relationships
