To build a business might not be easy, but to expand a business might be harder. With millions of businesses all around the world, it is essential to have a good and effective marketing strategy for the merchants to promote their business and let more people know about them. It is called marketing.There are many marketing methods, SMS messaging marketing is one of them. With more than 5 billion people on this earth owns a cellphone, SMS is the best way to convey your message to them. Unlike email marketing, which open rate is roughly 50%, the open rate of an SMS message is as high as 95%. Therefore SMS marketing is very effective.With all these advantages, SMS marketing is also very cost-friendly. It is affordable for small businesses to make a sound on the market more private. With targeted potential customers, SMS marketing can be very effective for small businesses to take the first promoting step.If you’re a small business owner and you haven’t try SMS marketing, we recommend this marketing method to you. It will be a good marketing strategy, and it will be better if you combine email marketing and social media with SMS marketing.