What is mobile marketing?Mobile marketing uses any and all digital and social channels to reach target audiences on smartphones, tablets, and mobile devices. Mobile advances have changed the way people engage with brands eternally. According to the statistics, 80% of internet users own a smartphone. It’s becoming the primary device for searching and discovering new brands, as well as shopping and communicating with brands.Why mobile messaging?With technology developing, customers are gravitating towards channels that offer one-to-one conversations, and the future will be customer-central marketing. That’s how brands are evolving their promoting method.
SMS marketing95% of text messages are read within three minutes of receiving. That’s an open rate higher than any other marketing channel. With people checking their phones frequently every day, SMS marketing is a very effective marketing method.
Smartphones, tablets, and mobile devices have native messaging apps pre-installed when they purchase. You don’t have to worry about whether customers have a specific app or drive them to download it. That’s why the reaching and open rates are both high for SMS marketing.