As a merchant, you may already hear about SMS marketing in this digital age. Selling has become digital, so does marketing. SMS is an essential tool as a digital marketing tool.
You may know about its advantages, but you haven't given it a try.
It's true, running a successful SMS marketing campaign takes time.
a. You need to accumulate a customer database. It means you need to accumulate a group of people to join your SMS campaign.
b. You need to edit the right content and send it to people at the right time. There are many things you can send with an SMS message.
c. You need to analyze your campaign data. How much does it improve your selling? At what messages that customers react to the most?
d. You need to adjust your SMS campaign constantly, until it serves your business the most. It's a process, but like anything worthwhile takes time, an SMS campaign is also worthwhile.
Some numbers demonstrate the importance.
"64% of consumers want to be approached by merchants through SMS more often."
"Around 61% of marketers are still not using SMS messages as a marketing method."
It shows an obvious gap between the expectation of customers and the reality of merchants that fulfill these expectations.
You can fill this gap by making a wise decision.
Okay, after you are interested in an SMS marketing campaign, how can an SMS marketing campaign help your business, you may ask.
There are many usages. You get to understand one fact, that the SMS message is the best tool to connect with your customers.
In the US, 90% of people are using cell phones. In 2021, 7.1 billion people using cell phones globally. Theoretically, you can reach most of your potential customers through SMS messages.
According to multiple surveys, the open rate of SMS messages is beyond 90%. It means even for a commercial message, people will open and read it with a high possibility.
If you send bulk SMS messages to many people, the cost of a single message is low. An SMS campaign is cost-effective compared to other marketing methods.
An SMS campaign can reach many people simultaneously, but an advantage of it is that, unlike an advertisement, you can send customized messages to your customers.
With an advanced platform, you can group your customer database and send bulk SMS messages accordingly with preset content. Your SMS campaign can be automatic and easy to operate. Yes, this is what we call "digital".
After you know about these facts about SMS marketing, now let's get to know how it operates and its usages.
a. As we mentioned earlier, you get to collect a customer database.
How do you do that? The most popular way is through your website. You can invite people to register on your website and become a member with their phone numbers. And encourage them to join your SMS campaign by offering them some benefits.
b. Segment your markets and connect differently.
For instance, you can segment your customers by gender, region, professional, etc. Different customer groups have different consuming habits. Some groups prefer to be reached less, some prefer more. Loyal and repetitive customers get more discounts and benefits. By devising different marketing strategies to different customer groups, you are managing your customers with SMS campaigns.
You can look into this article to know about how to devise a successful SMS marketing campaign and what it can do for you: SMS Text Advertising Campaign.
"75% of consumers want to receive SMS messages with discounts or special offers."
After sending, it is important to evaluate the SMS campaign data. How does your campaign relate to your business? Which part is the most effective? Which part is not working? What is the reflection of the customers? How is the customer experience to your SMS campaign? These are meaningful questions to ask to design a successful SMS campaign.
You can look into this article to know more about the data analytics of your SMS campaign: 7 SMS Marketing Analytics Help Your Business Greatly.
Then, you need to improve and adjust your SMS campaign gradually. Like an algorithm needs customers' data to evolve itself, your SMS campaign needs your customers' feedback to evolve.
"Two-way SMS can improve net promoter scores and improve efficiency by roughly 80%."
Your campaign is not what you think or feel like. Your campaign is how your customers think and how it can best serve them.
Once you do it right, your SMS campaign won't fail you.
Just take out your cellphone and count how many text messages you received from different merchants, big or small.
And feel the connection behind these messages.
The beginning of 2022 is a good opportunity to start something new.
We invite you to start your SMS campaign journey with BUKA today. Let's make it together.