Everyone knows that SMS messaging is a good tool to communicate with customers, but little SMS content stands out enough to let people reply. In this article, we'll discuss how to make your SMS messages tick in a more competitive SMS messaging world.
Good SMS content shall be thorough in information. It conveys your intention, product information, and benefits your customers will get. After people read your SMS message, they'll know what is it about and there is nothing they don't understand and require your extra assistance to help them understand the whole point.
Make sure your SMS message is thorough before you send it out.
Good SMS content is not pushing. On the contrary, it is patient. It is written with calmness and illustrated elegantly and abundantly.
Many SMS campaign planners wrongfully think that pushing content is what makes people respond. Well, it is not. A pushing content subconsciously tries to manipulate your recipients with things you want them to do. Most people are averse to this strategy since nobody wants a life controlled by others. Therefore, pushing content is not effective and may destroy your customer relationships.
3. In plain language
Yes, no fancy words and elaborate expressions. Just plain words that are easy to understand, which is the best. People need to understand your content first, then relate to it. If you express it too much, people may wonder, "Is it true? Is it like that?" They will raise doubts about your content before they connect with it. It is not a good idea.
4. With figures
Figures speak everything. It may not be true all the time, but it must be true in some ways. Especially in a digital time like this, people believe in data. And if you use figures to illustrate your point, it will be more convincing.
5. With a link
SMS messaging is a perfect tool to promote your website. Many targeted audiences can reach your website with a link in the SMS message. Since the open rate is high, then the click rate of the link will also be higher comparatively. What's more, the conversion rate will be higher if your website is attractive enough, too.
Don't waste such a great chance to promote your website and increase your conversion rate.
6. Call for action
The most important goal of your SMS campaign is to let people take action, whether it is buying your product or participating in your well-designed activities. You want them to do something about your products or activities. That is the whole point of all the beautifully written SMS content.
So remember, always call for action in your SMS content. You can ask people to click a link, make an order, or get a voucher. It can be anything, but you have to call for action, or your SMS campaign will go nowhere.
7. With a deadline
There is a psychological phenomenon that people are averse to losing, therefore they don't like to miss an opportunity of gaining. A deadline seems they are about to lose something. That's why a deadline will add value to your SMS content. Your coupon is time-limited, so they'd better hurry up.
Your SMS campaign will be more effective with a deadline since it gives people a clear definition of effectiveness.
8. Stand by your customers
Always treat your customers as your alliance. Your job is to look after your customers' interests. Use a language that soothes your customers' moods. Make them relaxed, feel supported, and be cared for.
Here are some examples of good SMS content. Have a look!