SMS marketing is considered to be used more in the B2C field. What we don't know is that SMS messaging is also a great tool in the B2B field.
What's the difference between them?
B2B means business to business. B2C means business to customers.
Compared to the receivers, the receiver's number of the B2B field is far less than the B2C field.
Therefore, in the B2C field, SMS marketing is more focused on the product side. While in the B2B field, SMS marketing is more relationship-oriented.
How so?
The scale of B2B business is usually larger than the B2C business. It is not depending on one single SMS message to close a deal. It requires a thorough mutual understanding, requiring discussions and negotiations.
The purpose of SMS marketing is to build a good relationship with your B2B customers.
How can you design a practical SMS campaign for your B2B customers?
SMS messaging campaignin the B2B field is that enterprises adopt SMS messaging services to serve their organizations and customers.
To serve the organization
1. SMS for reminders
When there is an upcoming meeting, an activity, a gathering, the enterprise can send SMS messages to the staff to remind them.
2. SMS for company announcements
The enterprise will have all sorts of the announcement. SMS messages can be a good tool to convey the message.
3. SMS for data collection
When the managing team wants to get reviews about a new colleague from other employees, or a staff that competes for the manager, they can send SMS messages to ask people to reply to the review.
You can also get numbers data with SMS messages.
4. SMS for surveys and polls
If the managing team made a new proposal, they can send an SMS poll to get feedback from the company staff.
To serve the customers
1. SMS for alerts on downloads
If downloads are finished, the enterprise can send SMS messages to the users to enhance the service experience.
2. SMS for appointment scheduling
When there are appointments, the enterprise can send SMS messages to the users, asking them to schedule the appointment time.
3. SMS for all kinds of notifications
The enterprise can use SMS messages to inform users of all kinds of notifications.
When making payments, launching new arrivals, pricing changes, the enterprise can send SMS messages to the users for better service.
4. SMS for customer service
If the users want to inquiry something about the enterprise or the products, they can send their questions through SMS messages to the enterprise.
Tips
When you decide to adopt the SMS campaign, 2 things you shall keep in mind, whether it is for B2B or B2C fields.
Get the receiver's consent before you send your SMS campaign to them.
1. Always provide your receivers with the freedom to opt out of your SMS campaign at any time.
2. To decrease the opt-out rate, you shall send valuable content to your receivers, and the message frequency shall not be too often. According to the statistics, 4 times a month is good.
Wish you success with your B2B SMS campaign
