The fast-fashion giant Inditex, the parent company of the famous clothing retail ZARA, appointed Marta Ortega as the new Chairman. She is the daughter of the Inditex founder Amancio Ortega.
After the appointment, Inditex's stock has dropped more than 7%.
It seems the market is not optimistic about ZARA's future.
ZARA is a successful fast fashion clothing brand. It has stores all over the world.
It also sells clothes online.
So, can SMS messaging be a helper to a retail store like ZARA and other retail businesses with offline and online stores?
SMS messaging can help the retail business in many ways.
1. SMS marketing
The SMS message can be an effective way to boost sales.
A marketing campaign includes many marketing methods. Besides online and offline advertising, online and offline activities, and emails, SMS messaging can be a good way to capture those customers' attention who doesn't notice your promotion.
A good example is when you give away discounts, and people may not be interested in it because they don't bother to do so. An SMS message is all you need to break the ice. With a short text message and a link to get the discount, it is easy and convenient for your customers to click the link and get the discount. It will increase your sales.
2. SMS notification
Notification is the second function that SMS messages can fulfill.
To better serve your customers, you can send SMS notifications to inform them of important information.
For example, when the customer finishes a payment, send an SMS message to confirm the payment. In this way, an SMS message can assure the customer about the payment.
Send birthday wishes to better connect with your customers.
Send logistics reminders so that your customers are aware of the goods they purchase.
3. SMS verification
If new users register, a verification code is necessary to identify the validity of the phone number.
With an account and a password, it may be fake.
But with a phone number to receive a verification code, it must be valid.
This method is called the 2 factors authentication (2FA), which is used widely around the globe.
With a verification code, you will get more valid phone numbers for further marketing activities.
ZARA is still using SMS messages to communicate with their customers and make more sales. As a retail brand, ZARA is truly successful.
Using correctly, SMS messaging can also be a good help to your retail business.
BUKA Cloud Communication is a reliable international SMS platform that provides you with the best SMS service.
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