7 SMS Marketing Analytics Help Your Business Greatly

7 SMS Marketing Analytics Help Your Business Greatly

Published
2021-Dec-23
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In big data time, all kinds of business are integrated into the Internet, leaving a huge amount of data for our reference.41pSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

As we do SMS campaigns, we want to measure the effectiveness of that campaign. Data analysis is how we measure it.41pSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

7 dimensions can well measure an SMS campaign.41pSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

1. Customer Growth

A customer database is the base of an SMS campaign, as the fuel of a machine.41pSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Without a customer database, there is nothing that can be done.41pSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

As a merchant, you can analyze the customer number to measure the increase. More customers mean more business.41pSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

You shall think of a lot of ways to expand your customer database. Website registration, online and offline promotion activities, can all be ways to gather new customers.41pSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

You can also hold joint activities with other merchants who share the same customers with you.41pSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

By analyzing your customer growth, you will know whether your business is on a healthy growth track.41pSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

2. Customer Quality

Another important measurement is your customer quality.41pSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

It could be of many attributes. Age, sex, region, country, job, marital status, etc.41pSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

By classifying your customers into different groups and analyzing the data, you'll get more specific results based on different attributes.41pSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

And your analysis will be more accurate.41pSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

You can send surveys through SMS messages to your customers, getting the information about them.41pSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Be cautious that some people are sensitive about their personal information. Always keep in mind to keep your customers' privacy asthe priority.41pSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

3. Engagement

By sending SMS messages to your customers and asking them to interact with you, you'll get the engagement data.41pSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

How many times that they reply to your message? At what time do they reply the most? Which group of people is the most active in what kind of SMS content?41pSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

By analyzing the relevant data, you will know more about your accurate customers and their consuming habits.41pSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

4. Redemption Rates

When you send SMS messages with discounts, the data of the redeeming rate is important.41pSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

What kind of discount has the highest redeeming rate? What group reacts to what content the most?41pSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Questions like this can help you to devise a more accurate and effective SMS campaign.41pSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

It's all based on data analysis.41pSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

5. Conversion Rates

You design an SMS marketing campaign for a sole purpose: to sell. Thus the conversion rate is what counts the most.41pSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

This part of data analysis can help you have a clear understanding of what sort of SMS campaign sells the most.41pSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

The time, the content, the receivers' attributes, etc.41pSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

With the experience accumulating, you'll be more familiar with your market and create your best-selling SMS campaign.41pSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

6. CTR (Click-Through-Rate)

This rate is also important. Always add a link in your SMS message so that people can get to your website directly.41pSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

When they open your link, it could be a product showcase, a voucher, or giving a review after a purchase, which is all beneficial to your sales.41pSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Analyze the data, and create more SMS content that can drive higher CTR.41pSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

It can also improve your domain authority.41pSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

7. Unsubscribe Rates

Always offer your subscribers the freedom to opt-out at any time.41pSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

But also analyze the unsubscribe rate, to understand what kind of SMS content triggers the unsubscribe rate the most.41pSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Therefore you can redesign your future SMS content.41pSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Conclusion

A good SMS marketing campaign requires good data analytics. Without data analysis, an SMS campaign can be ineffective. As a merchant, you can cooperate with an SMS platform that provides this service.41pSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

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