December is a great month for merchants to do the promotion. Because Christmas is coming, and people feel good about it.
To design a good SMS promotion campaign for Christmas, we need to plan.
There are some ideas of how to design a good SMS promotion campaign for your Christmas promotion.
Let’s get started.
1.Enlarge your SMS customer database
Before Christmas, you can design a series of activities and events, online and offline, to get more customer information.
Events online can attract more people to register, and you can get their phone numbers, with their permission.
Offline activities can also be a good opportunity to invite new customers.
To get more people to participate, offering discounts can be a good attraction.
2. Ask more people to opt-in to your SMS campaign
Getting the information is the first step. Joining your SMS campaign is the second step.
When you get new customers' information, by offering them some discounts in exchange for them opting in your SMS campaign.
It could be when people try to buy a product in your online store, after they click the payment button, a discount text box pops up, showing a discount for that product and a link to join your SMS campaign.
It looks like this:
3. Convey your promotion activities
After you get a ready customer database, you can start to send your SMS messages.
It is a promotion for Christmas, and the SMS content should be related to and festival.
There are many Christmas SMS templates online for your reference.
Three tips for your SMS content: warm, brief, and call for action.
4. Encourage them to take actions
To turn your promotion campaign into sales, you need to create a sense of emergency and make the deal.
To make your SMS campaign effective, this is what you must do.
According to the statistics, the click rate is much higher with a time limit.
Don't forget to make your promotion activity urgent.
5. Keep the conversation going on after the sales
Lots of merchants stop contacting the customers, or lack after-sales conversation.
If you continue an after-sales conversation with your customer, you will leave a good impression on your customer, your customer relationship and your brand image will be better.
How to do that?
After the customer makes the payment, send an SMS message expressing your gratitude.
6. Inspire your customers with non-promotional SMS content
Your SMS campaign shall not always be about selling. Sometimes non-promotional content can deepen your customer relationships.
Send a birthday wish, give some advice about your product, or even a weather reminder.
Believe me, your customer will feel good about your brand.
7. Encourage more two-way communications
Remember, the relationship is the key, and interaction is the key.
People make a purchase decision, most of the time is by emotion.
If they like your brand and product, they will choose you.
Nowadays, similar products are everywhere with similar prices.
How to win the customer over?
Communicate with them more.
You'll get more than you think.
To design a good Christmas SMS campaign, a good plan is necessary.
Use the right strategy to capture this once-in-a-year promotion opportunity.
Have a good Christmas SMS campaign!