Nowadays, the cell phone is an intimate part of our daily lives. We depend many things on it. We communicate with our closest friends and families through cell phones. Nowadays, we interact with brands. It is an intimate and special feeling when we connect with our favored brands. With a short code, we can contact brands by sending text messages. Brands apply a shortcodefrom the operators that are easy to memorize. It is usually 5-6 digits.
Why Do We Use SMSMessaging Campaigns?
High reach rate
7.1 billion people own a cellphone and can receive text messages by default. What a large number! They don't need to install any app to receive text messages. As long as you know their phone numbers, you can send text messages to them, no matter where they are. Texting is quite convenient nowadays, thanks to the advancement of SMS.
High open rate
You would read every message you receive, so do your customers. Therefore your customers will read your text messages at a high chance. According to the statistics, 98% of the text messages are read. The open rate of email is around 30%. The comparison makes SMS a natural promotional tool to the individual customer.
There are many digital marketing methods, like emails, social media, SEO, SEM, digital ads, etc. An SMS campaign is how you can reach many people at a relatively fair cost. It is usually an advantage of SMS messages. In the meantime, an SMS campaign can improve sales. That is why around 60% of the brands have used SMS campaigns for their brand marketing.
10 Way to Use SMS Messages in the Gym Business
To start your SMS campaignin Gym business, the first thing you need to do is to get a subscriber list. This list is for your further promotion activities. To build a long-term customer relationship, you need to get their consent to join your subscriber list.
Once your customers agree to join your list, remember to manage and serve them well. A meaningful customer relationship is a key to your business. If you do well, they will be the speakers of your brand, which is a key result that you would like to get.
New Customer Welcome
When a new customer joins, send a welcome message to them. Leave a good first impression on your new customer. Preparing a special offer for them is a good idea. You can send automated messages right after they sign up for your web or SMS campaign.
"Hello [customer name]! Welcome to becoming a member of Gym Power. Go and check your first gift bag at [link]. Hope you have a great time with us."
Class Schedule Changes
Once your gym gets more members, many classes will be on. People will book online. And sometimes there will be unpredicted changes happen to the class. To serve your customers well, send SMS messages to notify your customer. It is timely, and people will read it at a high chance. There is no better way to inform emergent news than a text message.
"Hello [customer name], we're sorry to inform you the yoga class you booked tomorrow at 9 pm is canceled. You can rearrange your class at [link]. Thanks for understanding, and you will get a gift voucher for the inconvenience we cause you."
If your gym is going to have a decoration or renovation, don't forget to notify your customers about the news. You can use bulk SMS messagesto tell them. People feel like getting updated with necessary notifications. Your brand will leave a good impression in their hearts if you thought about their feelings all the time.
Oh, this is a sensitive issue that you need to use text messages to do the job. When it comes to money, it is better to be double careful. Therefore, when people order service but haven't paid yet, send an SMS message to remind them. After people make a payment, send a text message to confirm the deal, so they are assured.
Don't underestimate the power of assurance. It makes your customer feel your brand is reliable.
Clothing & Supplement
Wow, people like good and worthy clothing and supplements in a gym. They want to be equipped to feel good. If your store also offers these items, promotional SMS messages are your best helper. But be careful, watch your tones. You want your customers to have a great experience in your gym, and you also want them to have a cost-effective shopping experience with your commodities. Think for them, and provide them with thoughtful special offers.
Sometimes, as a gym owner, you also want your customers to benefit from your place. Some people may not be able to take on their classes. And some people want to just quit in the middle of their gym plans. At times like this, send motivational messagesto them through text messages. Your customers will feel energized that they are seen by someone. People will love your brand. It makes them feel good.
Once in a while, send small tips on diet or exercise to your customers. They prefer professional advice from your brand. This will not only be helpful to your customers but is also good for your brand building. Sending useful tips through text messages will maintain a good customer relationship and increase the connection and interaction between you and your customers.
Oh yes, this one is important too. Membership renewals are a key profit to your gym. You want a higher renewal rate. Send automated SMS messages to your members a month earlier than the ending date. Keep your members prepared, or renew the membership.
Automated SMS messages can save you a lot of work.
Doing surveysis another powerful function of SMS messaging. Yes, it can do surveys. Send a survey to your members and ask them to reply by typing the option they prefer. And you will get the survey result by the messages you receive.
The above 10 usages are how SMS messaging can help your gym business. It surely can save you a lot of work. If you are interested, the next thing you shall do is to find a good SMS platform that can provide you with a proper service. BUKA cloud communication platform provides a good SMS service. Click herefor a free starter trial.