Are you confused about the long code and short code? Let this article make them clear to you.
A short code is 5-6 digits number. It sends SMS (short message service) and MMS (multimedia message service) messages to people.
People can send keywords to this number to opt-in for messages.
So, what are the advantages of the short code?
a. Easy to remember.
42536 is simpler than 546136549523, right? Therefore, when your customers try to text you, they know where to send it.
b. It can send bulk SMS messages simultaneously.
With a short code, you can send bulk messages to a lot of customers. In this way, a short code is what helps your SMS marketing campaign.
And, there are customized short codes or dedicated short codes, which are designed or chosen by the buyer. For example, 16049 is for "I love you forever".
A long code is a standard 10 digits number used for sending SMS and MMS messages.
What are the advantages of the long code?
a. It is more like a phone number used by humans.
With the right content, your message will seem like being sent from an old friend.
b. It is a fixed number.
It is helpful to build a consistent communication channel for your customers to reach you, which can deepen your customer relationships.
There are disadvantages to the long code.
It cannot send bulk SMS messages at the same time. It can only send one text message per second, which means if you want to build a bulk SMS messaging campaign with a long code, it won't work.
Another disadvantage is its long number. It is difficult to remember. People cannot text it as conveniently as a short code.
What about the cost of the short code and the long code?
Let's see what we found on the internet.
Well, the data is old, but we know how it counts.
For a short code, there is a "rent fee" for the number itself. The "rent fee" of a dedicated short code is higher than the ordinary short code. Besides the "rent fee", there are additional fees for each message.
For a long code, there is no "rent fee". You get a random number from the operator. The operator only charges you message fees.
So, to design a good SMS campaign, when do you use the short code and when do you use the long code?
If you want to send bulk SMS messages, a short code is your choice.
There are lots of scenarios and use cases that require for sending bulk SMS messages. It is how you reach many people within a short period.
If you want to leave a fixed impression on your customers and communicate with them with a fixed number, then a long code is your choice.
Be clear about your purpose, and make your choice accordingly.