Long Code? Short Code?

Long Code? Short Code?

Published
2021-Dec-27
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Are you confused about the long code and short code? Let this article make them clear to you.36ySMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Short Code36ySMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

A short code is 5-6 digits number. It sends SMS (short message service) and MMS (multimedia message service) messages to people.36ySMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

People can send keywords to this number to opt-in for messages.36ySMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

So, what are the advantages of the short code?36ySMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

a. Easy to remember.36ySMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

42536 is simpler than 546136549523, right? Therefore, when your customers try to text you, they know where to send it.36ySMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

b. It can send bulk SMS messages simultaneously.36ySMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

With a short code, you can send bulk messages to a lot of customers. In this way, a short code is what helps your SMS marketing campaign.36ySMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

And, there are customized short codes or dedicated short codes, which are designed or chosen by the buyer. For example, 16049 is for "I love you forever".36ySMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Long Code36ySMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

A long code is a standard 10 digits number used for sending SMS and MMS messages.36ySMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

What are the advantages of the long code?36ySMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

a. It is more like a phone number used by humans.36ySMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

With the right content, your message will seem like being sent from an old friend.36ySMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

b. It is a fixed number.36ySMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

It is helpful to build a consistent communication channel for your customers to reach you, which can deepen your customer relationships.36ySMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

There are disadvantages to the long code.36ySMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

It cannot send bulk SMS messages at the same time. It can only send one text message per second, which means if you want to build a bulk SMS messaging campaign with a long code, it won't work.36ySMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Another disadvantage is its long number. It is difficult to remember. People cannot text it as conveniently as a short code.36ySMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

What about the cost of the short code and the long code?36ySMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Let's see what we found on the internet.36ySMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

36ySMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Well, the data is old, but we know how it counts.36ySMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

For a short code, there is a "rent fee" for the number itself. The "rent fee" of a dedicated short code is higher than the ordinary short code. Besides the "rent fee", there are additional fees for each message.36ySMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

For a long code, there is no "rent fee". You get a random number from the operator. The operator only charges you message fees.36ySMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

So, to design a good SMS campaign, when do you use the short code and when do you use the long code?36ySMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

If you want to send bulk SMS messages, a short code is your choice.36ySMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

There are lots of scenarios and use cases that require for sending bulk SMS messages. It is how you reach many people within a short period.36ySMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

If you want to leave a fixed impression on your customers and communicate with them with a fixed number, then a long code is your choice.36ySMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Be clear about your purpose, and make your choice accordingly.36ySMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

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