Church, a religious and holy place, is evolving with time and technologies. In the 21st century, churches are organizing in new ways. As a good helper to any organization, SMS marketing can also help the churches.
As to any organization, the churches need expansion, to acquire more people to join. SMS marketing can be a good choice. In the US, around 91% of people keep their cell phones within reach. And 98% of people would check their SMS messages within 3 minutes, which is much higher than the open rate of emails, which is 22%.
The advantage of SMS messages is obvious.
So, how to devise an SMS marketing campaign?
1. Send notifications about church events.
Nowadays, people do a variety of activities in the church. Check the below picture to have a hint.
There are manymore activities that churches can organize. So how to notify everyone? Is there a better choice than sending an SMS message to their phones?
2. Encourage people to help other people in need.
The Bible encourages people to help those in need. Churches are supporting this value. By sending out bulk SMS messages to people, the chance of getting replied to is increased. With the help of SMS messages, the church can arrange assistance within a short time.
3. Offer volunteer opportunities to increase social engagement.
When there are volunteer opportunities, the church can send SMS messages to notify people. People receiving the SMS message can check their availability and choose to participate.
4. Share the content of the Bible for prayer requests.
Before the weekend, when people go to churches and say the prayer, the church can send the prayer content to people via SMS messages in advance. So that people can get prepared and save lots of work.
5. Send alerts about event cancellations or venue changes.
When there are event cancellations or venue changes, the church can send SMS messages to people, to notify them of the changes. The bulk SMS messages are convenient to send, therefore it won't take much effort for churches to do so.
6. Invite new people to come.
Even though there is no rigid requirement for churches to expand, like an enterprise, but churches also need to attract new people.
To get new people, churches can hold interesting activities, and tell people to invite their friends and families to participate together. Atthe activities, the church can get the phone numbers of the newcomers, and send SMS messages to them the next time.
How does church SMS marketing work?
1. Find an SMS messaging provider on the Internet.
There are various SMS platforms on the Internet. Cooperate with the most suitable one. The considering factors can be the pricing, the service quality, and the service types.
2. Create an account and top up.
Next, after deciding on the SMS platform, create an account and buy an SMS campaign.
3. Input the receivers' phone numbers.
Third, input the receivers' phone numbers on the blank box one by one. Or you can put all the information in an excel file and upload it.
4. Write your SMS message content.
Write down the message you would like to send. One message is 160 characters limited.
5. Send out.
- Send ”church”to 31313 to get City Hope’s newsletter.Schedule the sending time as needed.
SMS marketing can serve many aspects of an organization. Even for churches, SMS marketing can help a lot. At a low cost, the SMS marketing campaign is cost-effective. And churches can benefit from this both traditional and novel technology.