Let's know about the gaming industry before we know about SMS usage in the gaming industry.
The gaming industry is immensely large in the world. It is larger than the movie and music industries combined and is still growing.
In 2020, the gaming industry generated $155 billion in revenue.
By 2025, analysts predict the industry will generate more than $260 billion in revenue.
Wow, what a cake!
Big revenue means big competition. To thrive in this huge market, not only does good game content matter, but good promotion is also essential.
Besides promotion, a sense of community is also important in the game culture.
SMS can serve both.
Let's look into the details about what SMS can do.
As a marketing method, SMS is always a must choice.
According to the data, 7.1 billion people are using a cellphone in 2021. No matter what kind of cell phone they own, they can receive SMS messages by default.
It means you can reach 7.1 billion people theoretically through SMS messages.
This fact gives SMS a powerful advantage.
What's more, people check their cell phones all the time.
They won't miss a single message.
They want to be contacted.
This fact gives SMS a high exposure to its audience.
What kind of marketing method could be this effective?
That's why nowadays SMS is a must choice in a marketing campaign.
SMS can also serve security purposes.
We are all familiar with the verification code. This code is delivered through SMS messages.
To game companies, new user registration is a key procedure. Game company's development depends on their users.
A verification code is important to get valid user information.
To receive a code, you need to input a valid phone number.
In the professional term, this is called two-factor authentication (2FA).
Besides SMS, there are other ways to verify the identity. Scanning the face, email verification, independent app verification can also serve the purpose.
But SMS verification can help you get the user's phone number, and you can provide further service through SMS messages for this user.
SMS notification is also important to game companies.
When there is a new game invitation from a friend, a payment, or level up, game companies can send SMS notifications to their users.
Through SMS notifications, game companies can attract users to play more games, and assure them of sensitive issues.
SMS notification is a tool that game company serves their users.
Customer relationship is crucial to running a game company well.
Your players are your customers.
In the festivals, send the user a blessing.
On birthdays, send the user a birthday wish.
Offer old users special offers.
Offer new users welcome discounts.
Contact more, connect more.
The gaming industry will be growing continually. And SMS messaging is a good tool for game companies to connect with the users and expand the business.