Insurance companies depend hugely on sales and service. SMS can be a good help in these two areas.
1. Get new customers
Usually, salespeople need to find clients by themselves. SMS marketing messages can help them get new customers.
a. Build a potential customer database.
It can be acquired by holding events, activities, and other methods.
b. Get the consent.
Before you send any SMS messages to people, get their consent of joining your SMS campaign.
c. Write attractive content.
The goal of your SMS message is to get potential customers. How about inviting them to come to your office? It could be an insurance lecture or a free consultation which they might be interested in.
d. Send bulk SMS messages.
Once the customer database is ready, you can send bulk SMS messages to them.
2. Resell to old customers
You can do marketing among the old customers with SMS messages.
a. Group your customers.
You shall group your customers according to their attributes. Devise marketing content differently.
b. Send marketing content to them regularly.
It could be news in the industry, new products introduction, or new events that they can participate in. Send SMS messages to your old customers to keep in contact and to keep a good relationship.
1. Integrate SMS messages into CRM
Currently, many insurance companies use CRM to manage their customers. A prevailing phenomenon is that when customers make appointments, they may not show up. This problem has caused inconvenience for the salesperson. They are expecting without knowing whether the customer would show up or not.
To solve this problem, you can send SMS messages before the appointment. This message can remind your customers of the upcoming meeting. At the same time, you can get their reply about their participation.
2. Reminders and notifications
If an insurance contract is running out, send an SMS message to remind the customer. If the customer wants an extension, the system can send a new agreement automatically through an SMS message.
When making a payment, send an SMS message as a notification.
There are other occasions to send notification SMS messages. As a service tool, SMS messages have wide use in the insurance industry.
SMS messages can also be used as questionnaires to get more feedback from customers.
On festivals and birthdays, SMS messages with blessings can deepen the customer relationship.
1. High reach rate
With 7.9 billion people using cellphones, including smartphones and feature phones, SMS messages can reach a large proportion of people in the world.
2. High open rate
Nowadays, you can find almost any service on smartphones. People frequently check their phones. This user habit gives SMS messages a high open-rate.
3. Low cost
If you send bulk SMS messages, the cost is low. As a marketing tool, SMS messages are effective with a small budget.
SMS messages can help the insurance industry in many aspects. With the use of SMS messages, the business could be more efficient. The sales volume could be higher. Give it a try, and see what happens.