Why Your SMS Campaign Is Not Working

Why Your SMS Campaign Is Not Working

Published
2021-Dec-26
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Some people used an SMS campaign and found it not working. They complain about the ineffectiveness of SMS messaging.4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Some key factors make an SMS campaign work. If you don't know them, you will not use your SMS campaign to its utmost use.4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

1. Timing matters.4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

a. When do you send SMS messages to your customers?4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Do you send SMS messages to your customers in the morning? Or in the afternoon? The sending time could make a big difference to your SMS campaign effectiveness.4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

According to the survey, the best time to send your SMS campaign is from 5 pm to 10 pm. During this time, people are not busy with work and not getting bed yet. It is a big chance is they are checking their cellphones with ease of mind.4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

During this time, your SMS messages would leave a good impression on the receivers.4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

So ask yourself, am I sending my SMS campaign at the right time?4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

b. When do you reply to your customers?4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

After you receive messages from your customer inquiring about your product and service, when would you reply to them? Immediately? Or when you're available? Or when they are available?4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

The replying time is very tricky.4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

If you reply to them immediately, the effect is the best. You can solve the customers' doubts immediately.4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

At most times, they send you SMS messages to get a reply.4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

That's why there are automated replies in an SMS campaign.4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

If you don't have this service in your SMS campaign, it is better that you reply to your customers as soon as possible.4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

When customers doubt your product or service, it means they are highly interested. It is an opportunity to sell.4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

If you can catch that moment, your sales rate could be much higher.4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

2. Content matters.4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

What about your SMS message content? Are they interesting? Caring? Call for action?4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

See the difference between the below messages.4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

You can tell the difference yourself.4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

An interesting SMS message can attract people to click your link. The content shall be nice, warm, and friendly.4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

The main aim of an SMS campaign is to build good relationships with your customers.4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Besides asking them to buy your stuff, you can also send SMS messages to care for them and connect with them.4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

For example, you can send good wishes to them on their birthdays and festivals.4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

The tone of your message shall be human so that people feel related to it.4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

So reflect again. What about the content of your SMS messages?4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

3. Frequency matters.4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

How many times do you send SMS messages to your customers in a week? Or in a month?4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

The statistics have shown that the best frequency of SMS message sending is 4 times a month.4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Compared to it, how about your sending frequency? Is it too much or too little?4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

You shall keep a proper distance with your customers. Not too far away, neither too close.4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

4 times a month is a good frequency.4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

This number is obtained through experiments and customer surveys.4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Of course, if you have come up with better ideas and tested them, you can send them at the frequency you think is the best for your business.4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

This is general guidance for those who are not aware of this problem.4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

4. Marketing matters.4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Did you just send SMS messages and expect people to come and buy your stuff?4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

There are many ways to do marketing.4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

a. When people remove items from their shopping cart, you can send a discount message to them.4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

b. When there are discounts on items in people's shopping carts, you can send an SMS message to remind them.4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

c. When there are festival discounts, you can send SMS messages to notify your customers.4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

There are many ways to do the marketing right, increasing the repurchase rate.4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

If you can capture the right moment, your SMS campaign will be more effective.4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

5. Service matters.4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

An SMS campaign can not only provide the marketing solution, but it can also provide the service solution.4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

By providing a good service, your SMS campaign can also make your customer relationships closer.4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

How can you do that?4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Well, you can do that in a variety of ways.4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

If you are in the e-commerce industry, you can send SMS messages to inform your customers about the logistics status.4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Remember, send your messages at the right time! Do not send SMS messages to your customers at 7 am on Saturday just to remind them that their parcel has been sent out. You'll regret that.4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

If you are in the game industry, you can send SMS messages to notify your users of game updates, level promotions, etc.4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

If you are in the finance industry, you can send SMS messages to alert your users when there is payment made or about unusual price changes.4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

If you are in the social apps industry, you can send SMS messages to inform your customers of new friend invitations, or new upcoming events, and so on.4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

You see, there are many services you can provide your customers with your SMS campaign.4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Just pay attention to your industry and your customers. There are many things you can do with SMS messages.4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Conclusion4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Why your SMS campaign is not working? You sure have some clues now.4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

Using right, an SMS campaign can be a good help to your business. Using wrong, you may complain about its ineffectiveness.4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

With the guidance, you'll make better use of it. Keep trying.4dDSMS Service, A2P SMS, Global SMS, BUKA Cloud Communication

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