Many scholars claim that it is the age of the attention economy nowadays, so no matter what industry we are in, online exposure is necessary to consider thoroughly. Email marketing is the most commonly used global marketing method. Email marketing is the act of sending a commercial message, typically to a group of people, using email. Companies are more likely to use EDM marketing to send email messages to different categories of users.
What is Email Direct Marketing (EDM)
Direct email involves sending an email solely to communicate a promotional message (for example, a special offer or a product catalog). Companies usually collect a list of customer or prospect email addresses to send direct promotional messages to, or they rent a list of email addresses from service companies. Email Direct marketing has three basic elements: 1.users’ permission 2. email delivery 3. value info to users.
Without one of these three factors, none of them can be called effective Email marketing.
How to Make a Good EDM
Here are seven simple tips to help you quickly improve the quality of your EDM
1. Appropriate sending time
Do not send emails randomly regarding what time it is. Before formally sending mass emails, you can test how often it works best to send Emails.
For example, cross-border e-commerce can send emails to users at different time periods and points in time. Test out which time interval (one week, two weeks, three weeks, etc.), which time point (morning, afternoon, evening), the user click rate is the highest. The effect is far better than sending a random email without thinking.
2. Customer classification
Determine different EDM content for the classification of customer groups.
Test which subscribers are most interested in which promotions through your experience of sending emails, and then adjust your EDM strategy appropriately.
You can sub-categorize the group of users who read the emails: Big fan, interested in or indifferent. For the audience that almost reads most of the emails, you can send them the most profitable product ads; for the slightly interested users you can send slightly less profitable products and services. For the almost uninterested audience still send emails regularly to try to pull in a little bit of customers over. This is how to maximize the conversion rate of Email mass mailing.
Tip: when sending test emails, you can put in different grades of products and include tracking links to track click users.
3. Grab the 20%--prime users
Although theoretically the more detailed the classification of users, the better the effect of email marketing. But the more groups you classify, the more effort you have to put in. You have to design different login pages and welcome emails for each user, which is really devastating.
In fact, after a long time of analysis and experiments, there is also a two-eight law of EDM. Most of the recipients actually react similarly to different advertisements, and only 20% of the users will be sensitive to customized emails. Therefore, we don't need to spend special efforts on designing unique emails, monitoring the click rate of users and catching the 20% prime users will play an important role in the next strategy adjustment.
4. Don't send emails easily without testing
The design of the emails should be simple and clear, and come straight to the point. In addition, you should check the content of the emails carefully. If there are images, make sure the images can be displayed when you open the emails. If there are links, make sure they are in the format of hyperlinks already added.
5. Ensure the arrival rate of emails
The global trend of anti-spam has resulted in many normal emails being blocked in error as well. Remember to work with the industry's leading Email service providers to ensure that the vast majority of your users receive your emails. Buka, engaged in the communication for more than 15 years, has recently launched the email service to ensure that your EDM can reach your customers efficiently and successfully. Cooperating with the trusted services to boost to your marketing.
6. Valuable email content
The emails you send are as valuable as possible, which is meaningful to users, so that users don't feel regretful after reading them. The title, the first paragraph, the body of each place should be considered again and again.
7. Accumulating experience
Do not discard the experience gained in practice. Every email sent will give you some messages to learn. only constantly to improve, modify, fine-tune the strategy, the EDM will have better and better influence.