A major event, where people are always involved in matches and other related activities, is the perfect time to engage with your customers, whether it's the World Cup, the Olympics or Wimbledon. As we all know that the World Cup is the revelry of all industries and will usher in economic booster. It’s time for all enterprises (Large or SMEs) to make good marketing and promotions during the FIFA World Cup Qatar.
It shouldn't be assumed that only the sports industry needs to take World Cup events seriously, so why is the World Cup so expensive to broadcast, with many well-known companies spending huge sums of money hoping to become stewards and the vast majority of countries or regions hoping to host the hugely expensive World Cup events?
That's because the World Cup stimulates spending and generates revenue for the host country. The quadrennial World Cup attracts the attention of many people around the world and, as a sponsor, the World Cup can be used to create brand awareness around the world so that subsequent promotions can be made.
Other industries should also pay attention to SMS marketing
Hotels or guesthouses; Travelling industry
During events, locals and visitors often book rooms in exotic hotels or guesthouses for a period of time. However, although there will be many bookings, major events can also mean a high rate of back-bookings or cancellations. With SMS notifications, you will be able to remind your customers in advance about their booking, check-in time, or any transport facilities in the area. These small but essential efforts will help improve the guest experience, which is all very beneficial to the hospitality industry. Customers are also likely to simply be in a hurry, and the intervention of SMS can also save them from having to spend unnecessary time checking in or out. This also will happen in the traveling industry.
Airline and transport companies
Airlines also meet a similar situation with the hotel industry. So it’s necessary for airlines to remind travelers about their boarding times, delays, or any weather conditions that may influence their flight experience. Two-way SMS also can help airlines to reduce the rate of customer dissatisfaction or complaints. This is because two-way SMS allows customers to give direct feedback on the problems they are experiencing, which is very important during major events when the number of tickets increases.
Restaurants and bars
Restaurants and bars can send text messages to customers ahead of the day since most customers will be heading to bars or restaurants to enjoy a game or two with family or friends. If you're hosting the party at your venue, send your customers a text message with a schedule and any promotions you'll be doing in the meantime. Special offers will attract more customers, raise awareness and increase customer flow.
The betting industry can create an SMS marketing campaign to reconnect them with existing customers and attract new ones. Before a specific game, World Cup fever can be shared via text message, offering special text coupons to increase foot traffic and overall engagement with the brand. The sports betting industry will certainly not be absent during the World Cup. Betting companies can enjoy, and at the same time create, the festive atmosphere that this exciting event brings. For example, they can create an SMS marketing campaign that reconnects them with existing customers and attracts new ones. Most customers' accounts are 'inactive' when there is no sporting activity. Use the World Cup campaign to reignite your customer engagement strategy by sending exclusive special offers via SMS.
Time to texting to your customer about your promotion plan
during the World Cup 2022
With the World Cup around the corner, now is the perfect time to do some World Cup-related marketing! Seize opportunities for business growth during the World Cup with the help of BUKA.