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Affiliate Marketing



affiliate marketing

What is affiliate marketing?

You can meet some services, which invite you to register in its affiliate program and start receiving “lifetime” income from attracting buyers. Such an advertising activity is called the Affiliate program and consists of two sides – the participants of the affiliate program.

The initiator of the affiliate program, who is interested in increasing sales, leads, CTR of his business. And the affiliate agents – advertisers, who are directly responsible for attracting the leads and for these actions, they are awarded the commission. Usually, the purpose of these programs is a joint and mutually beneficial promotion of products or services.

As a rule, such affiliate programs offer some commission level to their participants, and the percentage of the commission varies. Just be attentive and compare the commission offered by different services.

The main difference between the affiliate program from other ways of earning on the Internet – payment for the result, lead, or sale. Such as

CPC – Cost Per Click (also known as PPC – Pay Per Click)

CPL – Cost Per Lead (also known as PPL – Pay Per Lead)

CPI – Cost Per Install

REVSHARE – Revenue Share

It is believed that affiliate programs are a way to earn profits for webmasters, owners of their websites. Nevertheless, there are a huge amount of affiliate programs which do not suppose to have your website. You can advertise the website, products, or services, it may be the e-commerce store, or a specific product, a range of products, etc. The way of attracting leads to the affiliate program is also enormous, for example, by placing your referral link in the signature on the forums, in your blog, in the social network, you can place banners and text links on other sites. Also, you can attract traffic by sending SMS text containing referral links! All methods are good.

Ways of attracting customers by affiliate campaign

You can attract customers through a variety of sources. It can be both your web resources and industry-specific websites, forums, online communities, resources specially created to attract this type of traffic, social networks, Bulletin boards, as well as offline, for example, personal recommendations, distribution of printed promotional materials, and presentations.

Also, you can attract traffic by sending SMS text containing referral links! All methods are good. See here how BUKA-SMS can be useful.

Advantages of SMS Affiliate Marketing

The average person checks their phone 96 times a day, a fact that even just 10 years ago would have sounded absurd, but today it’s hardly surprising. We’re reliant on our phones now more than ever, and that means big things for one marketing channel in particular – SMS.

SMS open rates are impressive. According to numerous reports, as of 2020 SMS, open rates were as high as 98%. Compared to email, which garners a roughly 20% open rate (when done well), that makes SMS a marketer’s dream when it comes to visibility. Part of the reason for these high open rates boils down to the number of messages a typical user receives for each of these traffic types. Most people have far fewer SMS messages to sift through daily than email.

While many marketers have turned to SMS as a marketing tool. SMS will become the ultimate weapon for your brand promotion. Now let's reveal the reasons behind it

1, One of the Highest Open and Engagement Rates in Marketing

We said it above but we’ll say it again – SMS open rates are some of the very highest of all marketing methods, sitting at an impressive 98%. That’s because compared to many other marketing methods, SMS marketing takes fewer steps to reach a user. Take email or even social, for example; the user will often get a notification, but to digest the marketer’s full message, they must then open an additional app or navigate to their account online to read the full message. With SMS, no additional app needs to load – users simply click the notification and with virtually no load time they receive a brand’s full message. Additionally, since the majority of texts a user receives are from their friends and family, most consumers are conditioned to check these messages often. Because of this, SMS marketing is far less likely to be ignored.

A direct result of its higher than average open rates, SMS marketing sees some of the highest engagement rates of any marketing medium. That’s because, generally speaking, consumers prefer it! Nearly half of consumers surveyed said they preferred loyalty communications via SMS over any other marketing method, and 32% said they respond to promotional text messages Of course, there are rules to be followed. Unsolicited SMS messages are never allowed – both proof of opt-in, and an opt-out option will always be required. Working with a performance marketing network like Perform that institutes strong compliance standards with their affiliates can help marketers ensure the affiliate partners they work with are compliant with SMS opt-in rules.

2, Effective for Lead Generation, Sales, and Customer Loyalty

SMS marketing is effective for reaching numerous KPIs, including increasing sales, acquiring leads, and enhancing customer loyalty. It’s because of this flexibility that SMS marketing can be a valuable tool for so many verticals, including (but not limited to) e-commerce, finance, healthcare, travel, health & wellness, entertainment, and insurance.

SMS marketing is an enticing option for lead generation and sales due to its sheer convenience. SMS messages are delivered directly to leads or consumers with no search effort on their end. Additionally, the simplicity of SMS marketing makes it more enticing for a lead to click your link. Thanks to SMS character limit, there’s no room for fluff, making it very hard for a lead or consumer to miss your call to action (a click on your link).

Even for KPIs outside of increased sales or lead generation, SMS marketing can also be a highly effective method for engaging and educating your target audience. Customer loyalty and increased customer lifetime value can be achieved through the help of SMS promotions or exclusive deals for customers signed up for notifications.

3, Wide Reach

Reach is without a doubt one of the most notable benefits for marketers choosing to use this traffic type. Mobile phone use is steadily on the rise, and with an estimated 3.5 billion smartphone users worldwide by the end of 2020, virtually all demographics are represented. On top of that, consumers are already more likely to make purchases directly from their phone than their other devices, with one 2019 study estimated 73% of online sales in 2020 would come from a mobile device.

Unlike other forms of digital marketing, internet connectivity is not required to market to consumers via text. This, in conjunction with the existing propensity for users to have their phones on them at all times, is what gives SMS its astounding reach.

4, Messages Delivered Instantly

The instantaneous nature of SMS marketing is yet another unique quality that shouldn’t be overlooked. Because consumers keep their phones so readily available, this increases the chances of your message being seen as soon as it’s delivered. 90% of text messages are ready within 3 minutes of being delivered. For offers that have a tight deadline, say a Black Friday or Cyber Monday deal, SMS can help marketers maximize sales in a single day.

The expedited nature of this marketing channel in turn allows marketers to make optimizations to their campaigns even more quickly. The faster a consumer takes action on an affiliate link, the sooner you’ll have a meaningful data set of results to analyze.

SMS marketing can be a powerful tool for your business when used strategically and with compliance in mind. Ready to add this channel to your marketing mix? Or perhaps you’re looking to improve your existing SMS affiliate marketing offers? Reach out to our team of experts to start getting the most out of your SMS campaigns.

Key factors of SMS marketing performance

1, data &numbers

If Real Estate is - Location, location location.

Then SMS is - Data, data, data.

The limiter of any SMS marketer is the quality and quantity of their SMS contact lists. Collecting high intent leads that you'll up-sell, cross-sell, convert dropouts is where SMS really shines. The high cost of SMS makes it essential you send to people who are likely to convert. The biggest SMS marketers we meet usually advertise on Facebook, social and display type of verticals where they generate large quantities of opt-ins which they then retarget through SMS. The other type is customers who continually resell to their audience in verticals like loans and diet as the clients might purchase multiple times.

If you don’t have quality opt-in lists, stop here, go build your lists and get back when you ready

2, route

A "route" is essentially the route you will send your SMSs through the mobile operator to the end subscriber. Without getting too much into the journey/history of SMS, each country has multiple mobile operators who have subscribers. To SMS them there are SMS Aggregators who connect all the different operators into one connection point you can connect through.

‍The two main issues you will like to address with routes are Delivery and Pricing.