With almost everyone has a cellphone to send and receive text messages, text message marketing has been an effective marketing method adopted by merchants worldwide, regardless of the company size. It can be a huge company like KFC or Apple or a small company like a startup.
It falls in line with other promoting channels like email or social media marketing campaigns. The latter requires your potential clients to navigate to some other corner of the device-like either their inboxes or into their social media accounts, but with text messages, it’s not a stretch to think that the recipients do not need to go somewhere. It is a direct line to potential customers.
text messages can be easily scheduled to send to your targeted audience, which drives more demands and revenues. Studies have shown this form of digital marketing reaches more customers, which results in remarkably higher responses and open rates than other solutions like a phone call, email newsletter, or social media marketing.
According to the statistics, an average text message is read in less than 5 seconds and receives a response in 90 seconds. 99% of SMS messages are always read.
Companies can use text message marketing services for below purposes.
· Event notification
· Product updates
· Building relationships
What is mobile marketing?
Mobile marketing uses any and all digital and social channels to reach target audiences on smartphones, tablets, and mobile devices. Mobile advances have changed the way people engage with brands eternally. According to the statistics, 80% of internet users own a smartphone. It’s becoming the primary device for searching and discovering new brands, as well as shopping and communicating with brands.
Why mobile messaging?
With technology developing, customers are gravitating towards channels that offer one-to-one conversations, and the future will be customer-central marketing. That’s how brands are evolving their promoting method.
95% of text messages are read within three minutes of receiving. That’s an open rate higher than any other marketing channel. With people checking their phones frequently every day, SMS marketing is a very effective marketing method.
Smartphones, tablets, and mobile devices have native messaging apps pre-installed when they purchase. You don’t have to worry about whether customers have a specific app or drive them to download it. That’s why the reaching and open rates are both high for SMS marketing.
With more than 5 billion in the world have a cellphone, SMS marketing can be very effective for different merchants to promote their businesses. Some merchants may want to find the cheapest SMS marketing service to save costs.
For the SMS messaging industry, there might be a slight difference in the prices of different companies’ services. In general, the price difference won’t be too much. Normally, the higher the price, the better the service. Therefore, there is no really cheap service.
Compared to other marketing channels, SMS marketing is already quite cheap. With high receive and open rate, SMS marketing can be effective with low cost. No wonder it has become a worldwide marketing channel favored by all sorts of merchants.
And the effect will be best if you combine different marketing channels. For example, SMS marketing, email marketing, and social media can complement each other. Some platforms offer all kinds of marketing channels together to provide the best marketing solution for clients.
- Grow Your List
The most important thing for the merchants is to dedicate enough to grow the subscribers's list. With engagement rates of more than 95%, your text list should be the priority for getting opt-ins.
- Give Exclusive Offers and Promotions
Once you get subscribers, offer them exclusive offers and promotions to keep them engaged. Due to high engagement rates, mobile SMS marketing should be prioritized above other channels to connect with contacts.
- Keep a Routine
How often will you be texting your contacts? The cadence of a text sends may depend on the type of organization you run. A nonprofit might only send texts once a quarter, while a real estate agent might send daily texts to hot prospects who are in "buy" mode.
- Add a Call-to-Action
Don't send SMS messages just to send SMS messages. Make sure the text provides value to the recipient. Almost all text marketing messages should include a Call-to-Action (CTA).
- Analyze and Iterate
While some best practices work for almost any type of business, it’s better you monitor and analyze your data to see how your particular market responds to the campaigns you send.
SMS marketing istosend promotional text messages to target audiences. With a simple click, SMSmarketing can reach a large number of potential customersinstantly. SMShas beena proven marketing solutionto increase revenue and build customer loyalty. According to the statistics, more than90% of SMS messages are openedwithin minutes.
- High Conversion Rate
Although SMS message seems like an old game, SMS is still leading the industryand has a high conversion rate. Clients are responding more to SMS messages than other marketing methods like emails and so on.
Thanks to bulk SMS service, businesses are allowed toreach out to thousands of people in an instance. Compared to othermarketingchannels, billboards, television ads, mobile ads, SMS marketing isvery cost-friendly.
- High Reach Rate
According to statistics, there are morethan 5 billion cellphone users around the world. The average cellphone user checks their devices 63 times a day.
If you want to know where you can get SMS marketing solutions, please go: Look for Text Message Marketing Companies?
Top 3 SMSPerformance Facts
SMS messages have a 209% higher response rate than the ones of phone, email, or Facebook, regardless ofwhether it is a personal or a business message. SMS messaging completely leads the competition.90% of SMS messages are read within 3 minutes.75% of Consumers are willing to receive promotional news via SMS. Peopleget used tocheckingtheir phones to see the SMS messagesinstead of other channels like emails.
There are marketing services that integrate cloud service and SMS service. For example, Salesforce, a famous cloud service platform, has integrated SMS service into it, therefore it can use the phone numbers of the leads in the cloud, and do SMS marketing.
This is an innovative integration. As almost everyone owns a cellphone, it is the quickest way for merchants to reach their customers through the phone. According to the statics, 95% of people will open SMS messages within minutes they receive them. That’s why SMS marketing has been an effective marketing method, with low cost. Many merchants have adopted this marketing method.
Therefore, it is reasonable that cloud service integrates SMS marketing into its strategy. In this way, the merchants that use cloud service, which stores all the clients’information, including phone numbers, can also send SMS marketing messages to them. There are also many leads on the cloud that haven’t been signed up yet. With an SMS marketing message to convert these people, it is an effective marketing strategy.
Text message advertising means sending text messages or SMS messages to potential customers by the merchants for advertising purposes. Although text message has existed for more than 3 decades, text message advertising still has many advantages compared to other advertising methods.
Large number of users. There are 5 billion cellphone users on this planet, far more than users of the Internet. People may not have access to the Internet, however, they would have a cellphone for most of the chance. High reach and open rate. Cellphone users would definitely receive the text messages sent to their phones. According to the survey, there is more than a 90% chance that people would open a text message within several minutes they receive it. For emails, the open rate is around 50%. Low cost. A text message is very cheap compared to other methods. For dozens of dollars a month you can send text advertising messages to unlimited users. How powerful is that? It may not be so cost-friendly as for other advertising methods.
Whether you have a new or old business, a big or small business, text message advertising could be a must for you. Text messaging may be traditional, but even today, it still is one of the best advertising methods in the world.
What is an SMS marketing strategy?
An SMS marketing strategy is to do the marketing through sending people SMS messages. It can be used by different organizations for different purposes. Mostly, SMS marketing strategy is used in the business world. The merchants often have an SMS marketing strategy for their businesses. Another application of SMS marketing strategy is voting persuasion, to influence people and persuade them to vote for a particular person.
Why an SMS marketing strategy is effective?
According to the data, there is a 90% chance that people would open an SMS message on their phones and read it. It is not like emails, where people can ignore their emails in the trashcan and delete all of them in a click. An SMS message is sent directly to the phone and displayed on the screen, which can be read at the first sight. Due to this feature, the SMS marketing strategy is very effective and convenient.
How do I apply an SMS marketing strategy?
It requires cooperation with SMS marketing service providers. SMS marketing service providers are usually platforms. For example, China Skyline has been in the SMS marketing service industry for more than a decade. It has all kinds of SMS service resources and can provide different types of SMS marketing strategies, usually according to the business type of the customers. Many other platforms provide SMS marketing strategies on the internet around the world.
Searching for free text message marketing? Currently, in the industry, some companies provide such services but are rare. For most companies in the industry, they only provide trial text messaging service for free. The purpose of the trial service is to experience their text messaging service.
Compared to other marketing methods, text message marketing is relatively a cheap choice. It has been proved that the best marketing strategy for business is to adopt text message, email marketing, and social media combined. Each marketing method has its features and advantages.
Many SMS messaging platforms in the world provide text message marketing services. Those whose names familiar to us are: Klaviyo, Attentive, Postscript, TextMagic, ClickSend, SimpleTexting, Avochato, SMS Bump, SlickText.
Some of the platforms provide unique services within one country, some are providing multiple countries. Some provide services for businesses on a specific e-commerce platform, others are providing all kinds of merchants. It depends on the merchant's needs to choose the right platform.
China Skyline has been providing text message marketing solutions since 2007 and is in the leading position of the SMS messaging industry in China. With dedicated services and clients around the world, China Skyline can be a good choice for your business.
As a merchant, before texting a customer, it's crucial that you first get their consent. The word “opt” simply means to “make a choice.” So, an opt-in means that the recipient is choosing to subscribe to your texting communications. In other words, they consent to receive your text messages.
The SMS opt-in can happen through the web or the app, or simply through text message. We all know that SMS messaging is a great way for merchants to serve, connect, and communicate with their customers. But before they do SMS messaging, they need to get approval from the customers. SMS opt-in is an opt-in method using text messages.
According to the statistics, around 50% of websites worldwide were accessed from mobile devices in 2017. And this number is increasing year by year. The merchants create the best user experience for website visitors. They optimize websites for mobile users, develop mobile apps, promote their products, and reach customers via text messaging.
SMS is another powerful marketing channel to use. It's even more effective than email marketing, which is proved by the fact that the SMS open rate reaches 98%, while the email open rate makes up 20%. Indeed, there are many reasons to explain this, but to find out the most significant one, answer the simple question, “When you receive an email and an SMS, what message would you prefer to open the first?”
SMS, right? People find it to be a more personal way of communication when email inboxes can filter advertisements and spam. Take that seriously and don’t fall into the ranks of marketers who neglect privacy laws. To reach your clients via SMS, make sure that you have their clear permission, which is an SMS opt-in. Remember, your messages will be more relevant to the audience if they express the desire to hear from you.
SMS text messages have been invented in 1984. Nowadays, more than 5 billion in this world are equipped with a cellphone, and this device has become a perfect tool for all kinds of merchants to communicate with them. In this way, the SMS text message has become the best marketing choice with its easy operating and cheap features.
For merchants big or small, the SMS text message is a great marketing strategy for the below reasons.
- High reach rate.
According to statistics, more than 98% of SMS messages will be successfully delivered to the recipients. This rate is far higher than other marketing methods, for example, emails.
- High open rate.
According to the survey, more than 90% of people will open and read the SMS message within several minutes they receive it. Since people are so close to their phones, it is natural for them to read through text messages sent to and displayed on the phone.
- Cheap cost.
SMS text messages are very cheap. You can reach tons of people in a very close way and it only costs you very little. That’s why SMS text message marketing strategy is not only a good choice for big businesses, it is also a good choice for new and small businesses.
- High conversion rate.
Since SMS text message is cheap and convenient, you can keep doing SMS text marketing according to your needs. And eventually, more people will be interested and know about you.
Have you heard of a text message campaign? In short, it is a marketing campaign using text messages to do the marketing job. Is it hot? Absolutely. With a high open rate and a huge amount of people on the planet with a cellphone, smart or not, a text message campaign can be very effective in all sorts of industries and businesses.
If you are a small business owner, and you want to find a way to let more people know about your brand, you can use a text message campaign to help you with this. All you need to do is to find a reliable SMS marketing platform, and they will provide you with bulk SMS messages so that you can effectively reach your potential customers. Some of the platforms may also provide you with the phone numbers of potential customers. All you have to do is to find the right service that can help you best.
If you have a mature business, and you have a mature brand, there are already many people who know about you, what can text messages help you with? Well, the text message is a perfect method for you to keep close relationships with your customers. You can always greet them, communicate with them, ask their needs, introduce new events to them, or recommend products to them. With a text message campaign, there is a lot you can do for your customers.
Don’t hesitate to do your best with the text message campaign, and it will surely reward you in a most unexpected way.
Text campaign is a marketing method that mainly uses text as the media. It can contain emails, SMS messages, social media, etc. When you use different channels for your marketing campaign, you need to have different kinds of text content. All these marketing channels with different text content combined can be called text campaigns.
When you start a new business, you often wonder how to do marketing and promoting so that more people would know about your business and become your customer. So you thought about text campaign, to use different marketing channels. The good news is that a text campaign is not expensive, which is very suitable for small businesses.
Sending emails to people has become a traditional marketing method, only that people nowadays checking their emails less often, compared to 10 years ago, when the internet just come up and was still a novel thing. According to the data, the chance people check an email is around 50%.
- SMS messages.
Sending SMS messages to people has already become a must in today’s business world. Big or small businesses nowadays use SMS messages to connect with customers, to serve them, to sell to them, and to communicate with them. According to the data, the chance people check their SMS messages is as high as 90%.
- Social media.
This is a free marketing method, a good marketing start, and you can have a chance to show the world your products or services. However, as millions of businesses on different social media, it is hard for your new business to stand out. You may need to buy some advertisements or do some promoting campaigns on social media.
- Get receivers’approval
It is important that you play by the rule. To do marketing among potential customers, you need to get their permission first, or they’ll feel uncomfortable about your message, which will harm your brand.
- Be short and clear
A text message can only write 160 characters, and it is important to keep your message short and clear, so that it’s easy to read. It’s also better with a clear call to action.
- Find the right timing
When is the right timing to remind the customers that the goods they add in the shopping chart are having a discount? What are their shopping habits? Send your message at the right moment.
- Be funny
Life is fun, so be funny with your messages!
- Provide values
Make sure the information in the message has values to your customers. Don’t make them regret receiving messages from you.
- Customize the messages
People like to feel special, just customize your message content based on specific customer groups.
- Provide time-sensitive offers
One benefit of SMS messages is that people read it quickly. Therefore you can offer them time limited discount, and this could be an effective promoting strategy.
- Monitor customer engagement
It’s quite essential that you monitor customer’s feedback and improve your marketing strategy accordingly. That’s the point of feedback and reflection.
- Combine with other marketing methods
Besides SMS messaging, you can use email and social media as a marketing portfolio. In this way, your marketing can make its best use.
- Treat your customer like a friend
Connect with your customers like you are friends. You don’t ask your friends to buy this or that. You don’t just send promoting notifications to them. Instead, you will think for your friends and care for their feelings. Therefore, you want them to be happy, you want them to feel good, feel comfortable. When they are not satisfied or not happy, you care and solve their problems. And they will always turn to you when they need your service.
- Use SMS marketing campaign with other media
SMS marketing campaign alone is not enough. Different media has different features and advantages. Email marketing is free, with long text and lots of information. Social media are a constant window for you to promote your company and products and communicate with your customers online constantly. For SMS marketing, you can reach your customers in the closest way. These three types of marketing strategies combined together will make the most powerful marketing strategy.
- Start now!
The greatest advantage of running SMS marketing campaigns is the little digital literacy it requires. You can get set-up up fast and you can also learn the basics in less than 30 minutes! As one of the most ubiquitous technologies around, most people (business owners, marketers, and consumers) are familiar with and understand how texting works. Just start now and make it happen.
Still, have no good clue about how to do an SMS marketing campaign? Don’t worry, here is the most complete list of all kinds of SMS marketing campaigns. Just enjoy.
Welcome Campaigns When there are new customers register and become new members of your business, you can send them a welcome SMS message so that they feel you’re close to them. The connection from the beginning can leave a good first impression for the customers.
VIP Campaigns When a customer becomes a VIP of your service, you can send SMS messages to congratulate them and communicate all VIP-related issues with them. In this way, you can better serve and closely connect with the VIP customers.
Cross/ Up-sell Products You can send new products updating SMS messages to the customers that have bought similar products in history. In this way, the repurchasing rate of the customers would be higher thus increasing the sales.
Seasonal Campaigns If your products have a seasonal feature, which means there are updates or sales seasonally, you can send SMS marketing messages to the customers reminding them of the news.
Product Launch Campaigns When you have new products or services launching, an SMS message would be perfect to inform your customers about the launching. It is cheap, at the same time effective and simple.
Time Sensitive Offer Campaigns You can use text message to inform your customers that there are products or services will be shortly out of supply or no longer available.
Conversational Campaigns As a merchant, you must keep a good customer relationship. Sending text messages to your customers once in a while and have a casual chat will be a good way for you to maintain a good customer relationship.
Post Purchase Campaigns After a sale is made, it is still important to serve your customer well, for example, to express your gratitude to them. With SMS text messages, it is convenient for you to do that.
Abandoned Cart Campaigns When you detect that there are certain items removed from the customer’s shop chart, it is good timing a few days later to send an SMS message to the customer and ask them to reconsider it. At a larger chance that the customer would put it back.
Subscription Program Campaigns Normally this campaign is used when there is a price falling in the customer’s shop chart. By informing the customer there is a bigger chance of making a sale.
Hope the above SMS marketing campaigns can be a good help to your business.
Currently, SMS message marketing has been the most popular marketing way among all kinds of marketing methods. People have cellphones, and people like to read text messages. In the beginning, people use text messages to communicate with each other. It means connecting with friends and families. And then the Internet has been invented, and all sorts of chatting apps replaced text messages. However, this function is still stored within the cellphone, even though people no longer use it like in the old days.
This tradition and history have been implemented within people’s minds, therefore people like to read text messages. It means intimacy, connection, and being liked. That’s why merchants find this great marketing channel works on people. They like to receive meaningful text messages, and they can, regardless of smartphones or not.
Bulk SMS marketing service is aiming at a large number of potential customers. Merchants will curate great text messages and send them to a lot of people simultaneously. It is efficient, cheap, and effective. No matter what size your business is, a bulk SMS marketing service is a great promoting start for you.
Bulk SMS advertising is constituted by SMS messages. The merchants use bulk SMS messages to do SMS advertising, to send potential customers SMS messages to promote their brands or invite customers to participate in newly coming events.
Bulk SMS messages are sent by bulk SMS gateways. You can get this service from SMS marketing platforms. Compared to other marketing methods, Bulk SMS advertising is the cheapest method for you to reach thousands of people in the palm of your hands. And the open rate of an SMS message is more than 95%. With more than 5 billion people own a cellphone, bulk SMS advertising can be very effective.
Bulk SMS advertising can let you make direct contact with your audience, providing them with information about events, discounts, and promotions of your business. However, due to it is a massive sending, it is hard to customize the content that you send to each different customer. Your conversion rate is lower since bulk SMS messages can not make people engaged.
Nowadays, bulk SMS messaging marketing has been very popular among merchants around the world. A bulk SMS campaign can be very effective in brand building and customer expansion. With almost everyone has a cellphone, people usually read every SMS message and click the hyperlink within a message if they are interested. According to the statistics, many marketing rates of SMS campaigns are quite higher compared with other marketing methods.
There are many bulk SMS campaign platforms all around the world. To run a bulk SMS campaign business successfully requires fruitful resources and some legal background. That’s why normally only a few companies are leading the industry within a country.
To choose a good bulk SMS campaign platform, there are three things to consider. First, is it resourceful? Normally merchants want to reach more people, and this requires the SMS campaign platform are capable of serving different countries. Second, is it safe and sound? This requires the SMS platform can provide a stable SMS service. Third, is it cheap? Good service at a low cost will make a great marketing strategy.
Founded in 2007, China Skyline has served clients from 112 countries, with the capability of serving 190 countries around the world. It is the leading company in the industry in China. You can contact us to know more.