Fintech is quite popular in people's daily lives nowadays. When you make a payment online or use Paypal or other payment methods offline, you use fintech.
In another way, the Internet has transformed the traditional financial industry. It cuts huge investments into small amounts and sells them on the Internet. More people could participate. This way of selling exposed tremendous energy. That's why almost every traditional bank has come up with their wealth management products and sell them online to the general public.
In the end, banking or financing is a service industry, no matter how they evolve.
And SMS messaging can be a good tool for the fintech industry.
With a high open rate, SMS messages can be intimate and efficient for the merchant to reach customers.
There are 4 usages of SMS in the fintech industry.
1.Verification code.
This is a popular usage. To the finance industry, the security requirement is essential. With an account and password, an additional verification code sending to your phone is double-checking. The verification code is for identity verification.
When you log in on another device, a verification code is to make sure it is the same people.
When you register for the first time, a verification code is sent to verify the validity of your phone number.
In this way, an SMS message can increase account safety by 50%.
2.SMS alerts.
This function of SMS messages serves fintech well. Whenever there is a change to your money status, a message will confirm the possible change. Your account is safer with SMS alerts like this.
3.SMS notification.
SMS notification is for all sorts of information notifications.
When your office is having a holiday and can't reply to your customers in time, you can send an SMS notification.
When the market is not stable, you can send a notification message to inform your customers about your opinion.
In a word, SMS notification is a way to communicate with your customers. And the more you notify them, the better you serve them.
4.SMS marketing.
There are 3 ways to do SMS marketing to your existing customers and new potential customers.
Send birthday & festival wishes.Every industry has to build good relationships with its clients, so does fintech. Sending birthday and festival wishes is a good way to build connections with customers.
Send upcoming events.There are many events in the fintech industry. Each event is a good opportunity to do the marketing. Sending SMS messages to your customer to inform them, and invite them to participate.
Send discounts.The product of the fintech industry is not conventional, most of them are virtual. It also has discounts, though. You can send SMS messages to your customers about it so they may make the purchase.
