In big data time, all kinds of business are integrated into the Internet, leaving a huge amount of data for our reference.
As we do SMS campaigns, we want to measure the effectiveness of that campaign. Data analysis is how we measure it.
7 dimensions can well measure an SMS campaign.
1. Customer Growth
A customer database is the base of an SMS campaign, as the fuel of a machine.
Without a customer database, there is nothing that can be done.
As a merchant, you can analyze the customer number to measure the increase. More customers mean more business.
You shall think of a lot of ways to expand your customer database. Website registration, online and offline promotion activities, can all be ways to gather new customers.
You can also hold joint activities with other merchants who share the same customers with you.
By analyzing your customer growth, you will know whether your business is on a healthy growth track.
2. Customer Quality
Another important measurement is your customer quality.
It could be of many attributes. Age, sex, region, country, job, marital status, etc.
By classifying your customers into different groups and analyzing the data, you'll get more specific results based on different attributes.
And your analysis will be more accurate.
You can send surveys through SMS messages to your customers, getting the information about them.
Be cautious that some people are sensitive about their personal information. Always keep in mind to keep your customers' privacy asthe priority.
3. Engagement
By sending SMS messages to your customers and asking them to interact with you, you'll get the engagement data.
How many times that they reply to your message? At what time do they reply the most? Which group of people is the most active in what kind of SMS content?
By analyzing the relevant data, you will know more about your accurate customers and their consuming habits.
4. Redemption Rates
When you send SMS messages with discounts, the data of the redeeming rate is important.
What kind of discount has the highest redeeming rate? What group reacts to what content the most?
Questions like this can help you to devise a more accurate and effective SMS campaign.
It's all based on data analysis.
5. Conversion Rates
You design an SMS marketing campaign for a sole purpose: to sell. Thus the conversion rate is what counts the most.
This part of data analysis can help you have a clear understanding of what sort of SMS campaign sells the most.
The time, the content, the receivers' attributes, etc.
With the experience accumulating, you'll be more familiar with your market and create your best-selling SMS campaign.
6. CTR (Click-Through-Rate)
This rate is also important. Always add a link in your SMS message so that people can get to your website directly.
When they open your link, it could be a product showcase, a voucher, or giving a review after a purchase, which is all beneficial to your sales.
Analyze the data, and create more SMS content that can drive higher CTR.
It can also improve your domain authority.
7. Unsubscribe Rates
Always offer your subscribers the freedom to opt-out at any time.
But also analyze the unsubscribe rate, to understand what kind of SMS content triggers the unsubscribe rate the most.
Therefore you can redesign your future SMS content.
Conclusion
A good SMS marketing campaign requires good data analytics. Without data analysis, an SMS campaign can be ineffective. As a merchant, you can cooperate with an SMS platform that provides this service.
